Consumer behavior Roger D. Blackwell, Paul W. Miniard, James F. Engel.
Detalles de publicación: Mason, Ohio Thomson South-Western c2006.Edición: 10th edDescripción: xlii, 790 p. ill. 29 cmISBN:- 0324271972 (hbk. : student ed.)
- 658.8342 B6321c 2006 22
- HF5415.32 .E53 2006
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8342 B6321c 2006 (Navegar estantería(Abre debajo)) | Disponible | 80000002440090 |
Descripciones mejoradas de Syndetics:
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part I Introduction To Consumer Behavior
- 1 Consumer Behavior and Consumer Research
- 2 Creating Marketing Strategies for Customer-Centric Organizations
- Part II Consumer Decision Making
- 3 The Consumer Decision Process
- 4 Pre-Purchase Processes: Need Recognition, Search and Pre-Purchase Evaluation
- 5 Purchase
- 6 Post-Purchase Processes: Consumption and Post-Consumption Evaluations
- Part III Individual Determinants Of Consumer Behavior
- 7 Demographics, Psychographics and Personality
- 8 Consumer Motivation
- 9 Consumer Knowledge
- 10 Consumer Beliefs, Feelings, Attitudes and Intentions
- Part IV Influencing Consumer Behavior
- 11 Culture, Ethnicity and Social Class
- 12 Family and Household Influences
- 13 Group and Personal Influence
- Part V Influencing Consumer Behavior
- 14 Making Contact
- 15 Shaping Consumers' Opinions
- 16 Helping Consumers to Remember
Notas de autor provistas por Syndetics
Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".(Bowker Author Biography)