Internet Marketing strategy, implementation and practice Dave Chaffey ...[et al.]
Detalles de publicación: New York Prentice Hall;Pearson Education c2009.Edición: 4 th edDescripción: 702 p. ill. cmISBN:- 9780273717409
- HF5415.1265 .I57 2009
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.1265 .I57 2009 (Navegar estantería(Abre debajo)) | Disponible | 50000003206645 |
Descripciones mejoradas de Syndetics:
This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
Includes bibliographical references and index.
eigm 08/2011
Tabla de contenidos provista por Syndetics
- Part I Internet Marketing Fundamentals
- 1 Introducing Internet marketing
- 2 The Internet micro-environment
- 3 The Internet macro-environment
- Part II Internet Strategy Development
- 4 Internet marketing strategy
- 5 The Internet and the marketing mix
- 6 Relationship marketing using the Internet
- Part III Internet Makketing: Implementation & Practice
- 7 Delivering the online customer experience
- 8 Campaign planning for digital media
- 9 Marketing communications using digital media channels
- 10 Evaluation and improvement of digital channel performance
- 11 Business-to-consumer Internet marketing
- 12 Business-to-business Internet marketing
Notas de autor provistas por Syndetics
Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.
Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her work has been published in Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, and Journal of Retailing and Consumer Services.
Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. He is also the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications.
Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at the University of Derby, where he created one of the UK's first e-commerce degree programmes.