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Marketing apocalypse eschatology, escapology and the illusion of the end edited by Stephen Brown, Jim Bell and David Carson. txt
Series Routledge advances in management and business studiesLondon New York Routledge 1998Descripción: xvii, 291 p. ill. 24 cmTipo de contenido:- text
- unmediaded
- volume
- 9780415173568
- 0415148227
- 0415173566
- 658.8 20
- HF5415.122 M393 1997
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General HF5415.122 M393 1998 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000023853 |
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Descripciones mejoradas de Syndetics:
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- Preface
- 1 Apocaholics Anonymous: Looking back on the End of Marketing
- Part 1 Crisis
- 2 Trinitarianism, the Eternal Evangel and the Three Eras Schema
- 3 Making a Drama out of a Crisis: The Final Curtain for the Marketing Concept
- 4 Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles
- 5 On Aura, Illusion, Escape and Hope in Apocalytic Consumption: The Apotheosis of Las Vegas
- Part 2 Judgement
- 6 In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing
- 7 The Protestant Ethic and the Spirit of Marketing: Visions of the End
- 8 Markets: Exchange and the Extreme Cornelius
- 9 The Fall and Rise of Marketing Fundamentalism: The Case of the 'Nature and D'ecouvertes' Distribution Concept
- Part 3 Renovation
- 10 Marketing Adidimus
- 11 Advertising Research: Sins of Omission and Inaugurated Eschatology
- 12 The Pathetic Phallusies of St. Thomas Aquinas and why Marketing Should Give Eve a Break
- 13 On Eschatology, Onanist Scatology, or Honest Catalogy?
- Cat Singing and Cat Slinging as Riffs, Rifts and Writs in A Catalytic Catechism for the Cataclysm
- 14 The Future is Past: Marketing, Apocalypse and the Retreat From Utopia