The Yahoo! style guide the ultimate sourcebook for writing, editing, and creating content for the digital world Chris Barr and the senior editors of Yahoo!.
Detalles de publicación: New York Yahoo!/St. Martin's Griffin c2010.Edición: 1st edDescripción: xv, 512 p. ill. 24 cmISBN:- 9780312569846 (pbk.)
- 006.7 22
- TK5105.888 .B368 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | TK5105.888 .B368 2010 (Navegar estantería(Abre debajo)) | Disponible | 50000003206983 |
Descripciones mejoradas de Syndetics:
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:
- Shape your text for online reading
- Construct clear and compelling copy
- Write eye-catching and effective headings
- Develop your site's unique voice
- Streamline text for mobile users
- Optimize webpages to boost your chances of appearing in search results
- Create better blogs and newsletters
- Learn easy fixes for your writing mistakes
- Write clear user-interface text
This essential sourcebook--based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years--is now at your fingertips.
Includes bibliographical references (p. [497]-498) and index.
Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.
A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results.
Tabla de contenidos provista por Syndetics
- I Write for an Online Audience
- 1 Write for the Web
- 2 Identify Your Audience
- 3 Define Your Voice
- 4 Construct Clear, Compelling Copy
- II Speak to Your Entire Audience
- 5 Be Inclusive, Write for the World
- 6 Make Your Site Accessible to
- III Write UI Text, Email, and Mobile-Friendly Content
- 7 Write Clear User-Interface Text
- 8 Write Engaging Email and Newsletters
- 9 Streamline Text for Mobile Devices
- IV Manage the Mechanics
- 10 Punctuate Proficiently
- 11 Treat Abbreviations, Capitalization, and Titles Consistently
- 12 Apply a Consistent Style for Numbers
- V Clean Up Your Copy
- 13 Shorten and Strengthen Sentences
- 14 Avoid Common Pitfalls in Word Choice, Grammar, and Spelling
- 15 Proofread and Test Before You Publish
- VI Resources
- 16 Get Familiar with Basic Webpage Coding
- 17 Optimize Your Site for Search Engines
- 18 Understand the Basics of U.S. Law for Online Content
- 19 Keep a Word List
- Exercise Answer Keys
- Acknowledgments
- Notes
- Selected Bibliography
- Index
Notas de autor provistas por Syndetics
The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present editors within Yahoo!'s editorial department, led by Chris Barr, senior editorial director.