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Today's internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business--if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on the cutting-edge! Plus, gain a comprehensive understanding of today's e-business world from top online entrepreneurs, in-the-trenches examples and advice, and included resources. Learn how to: * Build an effective website using fast, turnkey solutions * Gain exposure using the latest online techniques including search engine listings, creating "cyber-bait" and more * Cash in on affiliate programs * Use low-cost, high-impact marketing to drive traffic and capture customers * Keep your site running smoothly with surefire online tools * And more

Tabla de contenidos provista por Syndetics

• Preface(p. xi)
• Chapter 1 The Internet Gold Rush(p. 1)
• A New Set Of Rules(p. 2)
• Getting Social(p. 3)
• Claiming Success(p. 4)
• Reaching Their Peak(p. 5)
• Film Rentals For The 21st Century(p. 6)
• Sweet Dreams(p. 7)
• Chapter 2 10 Reasons You Should Be Online(p. 9)
• Chapter 3 Dotcom Dreams Vs. Dotcom Nightmares(p. 13)
• Chapter 4 Should You Shut Down Your Brick-and-Mortar Store(p. 19)
• Moving Out(p. 20)
• Having It Both Ways(p. 21)
• Double Vision(p. 21)
• Who's Minding the Store?(p. 22)
• Chapter 5 Website Building 101(p. 25)
• Know Your Purpose(p. 26)
• Getting Started(p. 27)
• On a Shoestring(p. 28)
• Puttin' on the Glitz(p. 29)
• Testing, Testing(p. 31)
• Keep It Fresh(p. 32)
• Hosted E-Commerce Solutions(p. 33)
• Free Online Store(p. 35)
• Chapter 6 Advanced Tools and Tricks(p. 37)
• Chapter 7 The 10 Most Deadly Mistakes in Web Design(p. 45)
• Chapter 8 e-Chat With Headsets.com's Mike Faith(p. 49)
• Chapter 9 Cheap Tricks With BlueSuitMom.com's Maria Bailey(p. 55)
• Chapter 10 The Nuts and Bolts of Web Hosts and Domains(p. 59)
• Master of Your Domain(p. 60)
• What's in a Name?(p. 60)
• Chapter 11 The Scoop on Business-to-Business E-Commerce(p. 63)
• Taking Care of Business(p. 64)
• The Many Faces of B2B(p. 65)
• Elance(p. 67)
• Adding "C" to B2B(p. 69)
• A Slam Dunk?(p. 70)
• Chapter 12 e-Chat With Autobytel's Jim Riesenbach(p. 71)
• Chapter 13 e-Chat With Zappos'Tony Hsieh(p. 77)
• Chapter 14 Secrets of Venture Capital Funding(p. 81)
• Funding in Hard Times(p. 84)
• Big Winners(p. 84)
• Inside Information(p. 86)
• Chapter 15 Why Financial Angels Fund Startups(p. 89)
• Chapter 16 e-Chat With Corporate Toner's Kapil Juneja(p. 95)
• Chapter 17 Cheap Tricks With Redwagons.com's Tony Roeder(p. 99)
• Chapter 18 Cashing in on Affiliate Programs(p. 103)
• It All Clicks(p. 104)
• Google AdSense Makes Sense(p. 105)
• Solid Links(p. 106)
• The Dark Side of Banners(p. 108)
• New Alliances(p. 109)
• Chapter 19 Teaming Up With Big Brick-and-Mortar Companies(p. 111)
• Risky Business(p. 113)
• Forgoing Ahead(p. 115)
• Chapter 20 e-Chat With e-Bags.com's Peter Cobb(p. 117)
• Chapter 21 Cheap Tricks With Blinds.com's Jay Seinfeld(p. 121)
• Chapter 22 Website Traffic Builders(p. 125)
• Baiting Your Hook(p. 126)
• The Most Bang for Your Buck(p. 128)
• A Direct Approach(p. 130)
• News Flash(p. 130)
• Special Delivery(p. 131)
• Stick It to Me(p. 132)
• Chapter 23 e-Chat With GiftTree's Craig Bowen(p. 137)
• Chapter 24 Secrets of Search Engines(p. 141)
• Getting Listed(p. 143)
• Engine Trouble(p. 143)
• Rank and File(p. 144)
• Directory Assistance(p. 145)
• Paid Placement(p. 145)
• Chapter 25 e-Chat With Drugstore.com's Dawn Lepore(p. 149)
• Chapter 26 Cheap Tricks With e Holster.com's Scott Quarterman(p. 155)
• Chapter 27 Accepting Credit Cards(p. 155)
• Taking Credit(p. 156)
• Small-Business Pal(p. 157)
• Secure Horizons(p. 158)
• Chapter 28 e-Chat With Newegg.com's Bernard Luthi(p. 161)
• Chapter 29 Cheap Tricks With Bowling Connection.com's Gary Forrester(p. 165)
• Chapter 30 Tapping International Markets(p. 169)
• Foreign Affairs(p. 170)
• All Aboard(p. 171)
• Chapter 31 e-Chat With ProFlowers' Jared Polis(p. 175)
• Chapter 32 Cheap Tricks With FridgeDoor's Chris Gwynn(p. 179)
• Chapter 33 Knowing Your Customers(p. 183)
• Log Rolling(p. 184)
• Analyze This(p. 184)
• Go Google(p. 186)
• Getting to Know You(p. 186)
• Survey Says(p. 186)
• Going to the Polls(p. 188)
• Private Eyes(p. 189)
• Too Close for Comfort(p. 189)
• Confidence Boosters(p. 191)
• Chapter 34 Customer Service for Success(p. 195)
• Chapter 35 e-Chat With Netflix's Reed Hastings(p. 201)
• Chapter 36 Cheap Tricks With FrugalFun.com's Shel Horowitz(p. 203)
• Chapter 37 Security Holes, Fraud, and More Bad Stuff(p. 207)
• Chapter 38 A Tour of the Web(p. 213)
• Chapter 39 The Future of E-Commerce(p. 229)
• Glossary(p. 239)
• Appendix: Online Business Resources(p. 243)
• Index(p. 255)