Strategic management for hospitality and tourism Feuzi Okumus, Levent Altinay and Prekash Chathoth.
Detalles de publicación: New York Elsevier;Butterworth Henemann c2010.Descripción: xiv,333 p. 25 cmISBN:- 9780750665223
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | TX 911.3 .O48 2010 (Navegar estantería(Abre debajo)) | Disponible | 50000003200259 |
Descripciones mejoradas de Syndetics:
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.
This title also provides online support material for tutors and students, in the form ofnbsp; PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.
Includes bibliographical references and index.
EIGM 03/2010
Tabla de contenidos provista por Syndetics
- Introduction
- To Strategy- Introduction to strategic management
- Strategic management in hospitality and tourism: Strategy Context - The hospitality and tourism industry context
- The organizational context
- Strategy Content - Business level strategies
- Corporate level strategies
- Network level strategies
- Strategy Process - Strategic planning or strategic thinking
- Strategy formation
- Strategy implementation and change
- Synthesis - Relating content, process and context