General managers in action policies & strategies.
Detalles de publicación: New York Oxford University Press 1992.Edición: 2nd. edDescripción: 704 pISBN:- 0195073673 (acid-free papers)
- 658.4 20
- HD38.2 .A39 1992
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.4 A283g (Navegar estantería(Abre debajo)) | Disponible | 80000000337751 |
Descripciones mejoradas de Syndetics:
Revised and expanded to incorporate suggestions from MBA and executive education courses nationwide, the second edition of this remarkably successful textbook features new chapters on financial management, global management and Boards of Directors. Other chapters have been revised to include ethics, strategic alliances, and Europe 1992. Ten new cases for classroom discussion reflect the concerns of the revised text, exploring real situations where concepts can be tested and where the discovery of new ideas can take place. The popular set of videotapes included with the first edition have also been revised and updated. An essential textbook for business policy courses and general management programs, this volume also serves as a comprehensive reference for the active general manager.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- I The General Manager
- 1 The General Manager's Job
- 2 Strategy and the General Manager
- 3 Formulating Strategy
- 4 Implementing Strategy
- 5 The General Manager as Leader
- 6 Meeting the Global Business Challenge
- 7 Corporate Finance and the General Manager
- 8 Corporate Governance and the Board of Directors
- II Cases on General Management, Corporate Strategy, and Business Policy
- The Case Method - Guide to the Cases
- *Asahi Breweries, Ltd.
- Bard MedSystems Division
- Bowater Computer Forms, Inc.
- *CEO Evaluation at Dayton Hudson
- *Coca-Cola versus Pepsi-Cola and the Soft Drink Industry
- Cray Research, Inc.
- *Cray Research -- Preparing for the 1990's
- Daewoo Group
- *Eli Lilly and Company: European Pharmaceutical Operations
- General Electric: Reg Jones and Jack Welch
- *General Electric -- Preparing for the 1990's
- Gold Star Co., Ltd.
- *Groen: A Dover Industries Company
- Gurney Seed & Nursery Corp.
- Johnson & Johnson (A)
- Johnson & Johnson (B): Hospital Services
- *McCaw Cellular Communications Inc. in 1990
- Monsanto Company: The Queeny Division
- National Medical Enterprises
- *Philips Group: 1987
- Richardson Hindustan Limited
- *T Cell Sciences, Inc.
- Bibliography
- Index
- (* New to this edition)