Descripciones mejoradas de Syndetics:

Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don't understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.

Tabla de contenidos provista por Syndetics

• Introduction(p. xv)
• But $500 a Year--Really?(p. xvii)
• Join the $500 a Year Club!(p. xviii)
• What Lies Ahead(p. xix)
• Part I Internet Business Fundamentals
• Chapter 1 How Getting Wired Produces Business(p. 3)
• Some Success Stories(p. 3)
• The Benefits of Going Online(p. 5)
• Chapter 2 Reputation Building Online(p. 12)
• Magnetic Messages in Computer Space(p. 13)
• The Personal Advantage(p. 15)
• Visibility + Competence + Word of Mouth = Reputation(p. 21)
• Chapter 3 The Internet Won't Bite(p. 26)
• The Mysterious Modem(p. 27)
• What Is the Internet, Anyway?(p. 28)
• Go-See vs. Build vs. Participation Options(p. 33)
• Which Fears Do You Share?(p. 34)
• How To Splash On In(p. 39)
• Part II Schmoozing for Profit
• Chapter 4 Choosing Your Pond and Personality(p. 43)
• Is It a Puddle or a Well-Stocked Lake?(p. 44)
• The Influence of Personality(p. 46)
• Chapter 5 Making Connections(p. 52)
• Schmoozing Wins, Soliciting Loses(p. 53)
• Feeding a Fan Club(p. 62)
• Schmooze-Compatible Announcements(p. 65)
• Running a Column(p. 67)
• Chapter 6 Understanding the Medium(p. 71)
• Joining the Stream of Pieces(p. 72)
• Local Differences(p. 81)
• Chapter 7 Leading a Community(p. 84)
• Recognition and Other Rewards(p. 85)
• Becoming a Big Cheese Contractor(p. 86)
• Making a Guest Appearance(p. 90)
• Playing Host Online(p. 93)
• Simply Chatting(p. 94)
• Chapter 8 Answering Reporters' and Authors' Appeals(p. 97)
• Publicity 101(p. 98)
• Publicity 707--Taking the Initiative(p. 101)
• The Press Are Not Your Pals(p. 104)
• Part III Building Your Online Information Empire
• Chapter 9 Your Own Web Real Estate(p. 109)
• Lead Generation Through the Web(p. 110)
• A Marketing Support Site(p. 114)
• E-commerce(p. 116)
• Does Your Web Site...?(p. 118)
• Chapter 10 Power-packed Promotions for Your Web Site(p. 123)
• Become Web Worthy(p. 123)
• Provide "In" Roads(p. 127)
• Spread the Word off the Net(p. 134)
• Sample Successful Press Release(p. 136)
• Chapter 11 No-cost Online Postings(p. 138)
• Pulling Treasures from Your Drawers(p. 140)
• Become a Content Provider or Consolidator(p. 141)
• Fear of Freeness(p. 144)
• Preparing Your Material for Posting(p. 146)
• Chapter 12 Attracting Business Through E-mail Lists(p. 151)
• Emperor of a Mailing List(p. 151)
• Publishing an E-zine(p. 156)
• An E-mail Newsletter(p. 158)
• Making Your E-mail List a Profit Center(p. 162)
• Chapter 13 Harnessing Pass-along Power(p. 165)
• A Send-it Mechanism Spurs Referrals(p. 165)
• Self-Syndication Spreads Your Influence(p. 171)
• Offers With Pass-Along Power(p. 175)
• Part IV Problems and Solutions
• Chapter 14 Online Style Tips(p. 179)
• ASCII--The Digital Lowest Common Denominator(p. 179)
• Formatting for Readability(p. 182)
• Addressing for Memorability and Legibility(p. 185)
• Writing for the World Wide Web(p. 187)
• Online Sales Copy Tips(p. 188)
• Chapter 15 Inspiring Trust(p. 193)
• Are You For Real?(p. 194)
• Will You Deliver?(p. 198)
• On Virtual Business(p. 199)
• Chapter 16 International Considerations(p. 201)
• Open Up to the World(p. 202)
• Be Sensitive and Flexible(p. 209)
• Chapter 17 E-mail Etiquette(p. 213)
• You Were Asking About(p. 214)
• E-mail Etiquette(p. 216)
• Chapter 18 Handling Hotheads(p. 221)
• Hotheadness in Cyberspace(p. 222)
• What To Do When It Happens to You(p. 225)
• Prevention Tactics(p. 228)
• Other Psychological Hazards Online(p. 232)
• Chapter 19 Staying Out of Trouble(p. 234)
• The Reach of the Law(p. 235)
• Ethics in Cyberspace(p. 243)
• Chapter 20 Keeping Trouble Away From You(p. 247)
• Personal Risks(p. 247)
• Computer-related Risks(p. 249)
• Business Risks(p. 254)
• Chapter 21 Don't Overdo It(p. 257)
• Help for the Obsessed(p. 258)
• Liberation from E-mail Slavery(p. 260)
• But Don't Over Control(p. 264)
• Chapter 22 Open Mind, Thriving Business(p. 265)
• Open Mind, Fluid Boundaries(p. 266)
• Planning for Success(p. 272)
• Appendix A Glossary(p. 275)
• Appendix B Resources(p. 283)

Notas de autor provistas por Syndetics

Marsha Yudkin is a syndicated columnist who has appeared on National Public Radio. She is a frequent contributor to the New York Times Magazine , Psychology Today , and many other media outlets. She lives in Boston, Massachusetts.