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Public and academic librarians, technology specialists, and all those front line staff responsible for creating, designing and updating the library's web site will find an all-encompassing user-friendly guide designed to help them make the library's vast resources accessible online.

Tabla de contenidos provista por Syndetics

• Figures(p. ix)
• Acknowledgments(p. xi)
• Preface(p. xiii)
• 1 Planning Your Web Site(p. 1)
• Why Planning Is So Important(p. 1)
• Site Development Process(p. 2)
• Staffing Model(p. 3)
• Library Planning Documents(p. 6)
• Content Inventory(p. 10)
• Style Guides and Standards(p. 11)
• Housekeeping and "Other Duties as Required"(p. 16)
• 2 Information Architecture(p. 21)
• Site Navigation(p. 22)
• Usability(p. 29)
• 3 Internet Marketing: Promoting the Library(p. 36)
• Branding and the Library Image(p. 36)
• About the Library(p. 37)
• Creating Sticky Content(p. 41)
• 4 Digital Reference Collections and Services(p. 46)
• Digital Collections(p. 47)
• E-mail and Chat Reference Service(p. 48)
• Frequently Asked Reference Questions (FARQs)(p. 52)
• Knowledge Bases(p. 53)
• Web-Based Instruction(p. 55)
• Obituary Indexes(p. 60)
• Referral Services(p. 61)
• 5 Library Catalogs and Portals(p. 63)
• A Look at the Competition(p. 65)
• Customizing the Catalog(p. 66)
• A Matter of Semantics: Labeling for Access(p. 69)
• Content Enrichment(p. 69)
• External Web Sites: Implications for the Library Web Site and Catalog(p. 70)
• A Case Study(p. 73)
• 6 Licensed Databases and Electronic Books(p. 75)
• Research Databases and Electronic Journals(p. 76)
• Electronic Books(p. 86)
• 7 Reader Services(p. 89)
• RA Web Sites Today(p. 91)
• Leisure Reading in Academic Libraries(p. 91)
• Visibility of RA(p. 92)
• Links to External Sites(p. 93)
• Reading Lists(p. 93)
• Subscription Databases(p. 95)
• Book Reviews(p. 96)
• Authors Online: E-mail and Real-Time Chats(p. 96)
• Responding to Readers(p. 97)
• Book Discussion Groups(p. 98)
• RA Web Sites Tomorrow(p. 100)
• 8 Content for Specific Audiences(p. 101)
• Diversifying Your Web Site(p. 103)
• Young People(p. 105)
• Seniors(p. 109)
• Language-Related Groups(p. 110)
• Accessibility: Services to People with Disabilities(p. 113)
• 9 Library Web Sites: Where Do We Go from Here?(p. 119)
• Administrative Issues(p. 120)
• Technology(p. 120)
• User-Centered Design(p. 121)
• Full-Text Content(p. 121)
• Third-Party Vendors(p. 121)
• E-commerce(p. 122)
• The Companion Web Pages(p. 122)
• Appendix A Editorial Calendar(p. 123)
• Appendix B Library Web Manager's Resource Directory(p. 127)
• Bibliography(p. 133)
• Index(p. 141)

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Booklist Review

Aimed at library staff seeking to create and maintain a public-access Web site, this manual addresses both practical issues and standards and principals relating to online information access and delivery. The author, a contributing editor to Public Libraries' 0 "Tech Talk" column, offers sensible and field-tested advice for any institution planning to establish an online presence. Several chapters discuss content, and what is notable is that equal consideration is given to information services (databases, digital collections, etc.) and reader's advisory (staff- and patron-generated reviews, live-chat book groups, etc.). An entire chapter discusses how to diversify content to reach specific audiences, such as business professionals, non-English speakers, teachers and teens, or, for academic sites, alumni, faculty, and distance-education students. Appendixes provide a sample editorial calendar, a detailed list of Web management resources, and an extensive bibliography. This succinct guide should be required reading for all aspiring library Web masters. -- RBB Copyright 2004 Booklist