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Drawing on their experience with major companies around the world, the authors cite innumerable examples of e-commerce pioneers who have used the customization capabilities of the Web to transform their Internet businesses.

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• Re-imagine your business for the age of e-commerce... The custom enterprise has been born
• Suppose you find out one morning that your competitor has just launched a customized website?
• You get into the office and you log onto your competitor's new website
• At first it looks just like any other good website
• And then you start playing around with it and you suddenly realize what this site actually does
• Everything about it is customized
• Customers can design their own products, check delivery times and warehouse information, choose the desired pricing model and even select their preferred way of communication
• And all the while, your competitor can track every aspect of their consumers' behavior
• So you sit there, stare at the screen, and slowly it dawns on you
• A system like this will attract a large number of customers
• Your customers! And your agenda has just changed completely
• Drawing on their experience with major companies around the world, the authors cite innumerable examples of e-commerce pioneers who have used the customization capabilities of the web to transform their Internet businesses
• With its straightforward, good-humored style, Custom Enterprise.com is a user-friendly guide to e-commerce that conveys an explicit message: you have the chance to become a custom enterprise now
• In a few years' time, you may not only not be customized, but also not an enterprise

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Gaby Wiegran is project manager at Booz Allen & Hamilton, focusing on electronic commerce. She has acted as a consult for semiconductor and smart card manufacturers, computer retailers, software training centres and online banks in the USA, Europe and Australia. Her main interest is market entry strategies and the development of internal processes and systems that fulfil the requirements of the new economy. She wrote her PhD on customization and has published numerous articles on both that topic and on customer retention in electronic commerce.

Hardy Koth is a principal at Booz Allen & Hamilton and is leader of the European Electronic Commerce Group. His main consulting focus is in guiding companies through the process of the strategic transformation that is triggered by new customer requirements and competitive shifts. Before graduating with a Masters degree in Business Administration and International Relations from the University of Chicago, Hardy occupied management positions in various industries around the world. He is a frequent guest speaker on the implications and impact of the Internet on organizations.