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"This superbly researched, powerfully reasoned book shatters one of the most destructive business myths of our time: that a corporation must choose between higher profits and protection of the environment." "Instead, as the authors demonstrate with compelling case histories of ten spectacular corporate success stories of the 1990s, the opposite is actually true: A corporation that makes the environment a major priority not only reaps a huge harvest on the bottom line, but also gains a vital edge in the unrelentingly competitive marketplace of this decade of cost cutting." "The reason for this is almost staggeringly simple. Pollution of all kinds is just another word for industrial waste, and waste is exactly what no corporation in search of total quality in its product and of complete acceptance by the consumer can afford today." "The Total Quality Corporation also provides a fascinating overview of the growing challenges facing the three major economic regions of the world - Europe, Japan, and America. How corporations respond and how fast they do it will determine who wins in the ever more demanding race for global marketshare. And the race has already started, as is evident in this timely, compelling book."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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Library Journal Review

The premise of this compilation of company profiles rests on the assertion that companies can be more efficient, leaner, and more competitive not only by staying within the letter of the enviromental law but because of it. The companies highlighted by McInerny and White (Beating Japan, Plume, 1994), who have been monitoring performance in America, Japan, and Europe over the last 20 years, have all drawn the connection between waste and quality and have used waste reduction to remove inefficiencies in customer service. There are some surprising profiles, among them Exxon, which aside from the poor clean-up after the Valdez spill is applauded by the authors for keeping environmental and efficiency improvement closely connected. Touting the slogan "green is lean," the authors attempt to demonstrate a cause-and-effect link between high costs and excessive waste. They make a convincing argument throughout by consistently illustrating examples of how waste makes costs increase and how reduction in waste makes for a more efficient organization. Recommended for all libraries.‘Randy Abbott, Univ. of Evansville Libs., Ind. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Publishers Weekly Review

McInerney and White (Beating Japan) set out to disprove the perception that pollution control is bad for business by tracing the increase in profitability of 10 corporations that took steps to reduce waste. A Nissan car-manufacturing plant in Tennessee eliminated disposable containers from its production process, reducing the amount of its garbage from 20 dumpster loads a day to only one, and developed a paint process that no longer sends solvents into the air. Exxon, saddled with an image problem after the Valdez oil spill in Alaska, began a waste-control program that takes by-products from its refineries and converts them to other uses. Buena Vista Wineries in California switched to organic farming methods. As the authors argue, biodegradable trash bags and compostable diapers are no longer enough; the challenge now is to fuse the desire for a clean environment and desire for profit. (Oct.) (c) Copyright PWxyz, LLC. All rights reserved

Booklist Review

The authors interviewed employees, toured, and gathered information on the environmental doings of 10 international corporations. What they uncovered was a simple principle: zero waste equals zero defects. This also meant that companies going green experienced major capital gains. One paper company, for instance, rebuilt its mill from scratch, not just to comply with Canadian regulations but also to increase the workforce and productivity, resulting in a 33 percent jump in output. Other "green is good" lessons were learned by such companies as Exxon, Lufthansa, Nissan, and Wal-Mart. The book's second part projects future environmental issues industry will have to contend with. --Barbara Jacobs