Personality traits in professional services marketing James B. Weitzul.
Detalles de publicación: Westport, Conn. Quorum Books 1994.Descripción: xviii, 162 p. illISBN:- 0899308775 (alk. paper)
- 650.1 20
- HD8038.A1 W46 1994
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 650.1 W436p (Navegar estantería(Abre debajo)) | Disponible | 80000001732109 |
Descripciones mejoradas de Syndetics:
Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition. Weitzul's research, plus his own consulting (and new business acquisition) experience, convinces him that not only are some people better suited than others to this delicate task, but that there are ways to identify the traits that make them better--and before costly mistakes can happen. Weitzul guides managing partners and others with marketing responsibilities through the various steps in selecting their rainmakers, then offers help in developing their talents. Readable, with questionnaires and checklists, the book will be an essential, pragmatic resource for any professional services firm or consultancy.
Includes bibliographical references (p. [157]-158) and index.