Modern competitive strategy Gordon Walker.
Detalles de publicación: Boston McGraw-Hill/Irwin c2004.Descripción: xvii, 290 p. ill 24 cmISBN:- 0072345632
- 21 658.4 W179m 2003
- HD 30.28 .W3349 2004
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HD 30.28 .W3349 2004 (Navegar estantería(Abre debajo)) | Disponible | 50000002141728 |
Descripciones mejoradas de Syndetics:
Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and multi-business topics are covered. Many short cases and company examples are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, MBA and executive education classes.
Includes bibliographical references and indexes.