Competitive intelligence in the computer age Carolyn M. Vella and John J. McGonagle, Jr.
Detalles de publicación: New York Quorum Books 1987.Descripción: xv, 189 p. 22 cmISBN:- 089930169X
- 651.8 19
- HF5548.2 .V38 1987
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5548.2 .V38 1987 (Navegar estantería(Abre debajo)) | Disponible | 50000001927127 |
Descripciones mejoradas de Syndetics:
Competitive intelligence uses public sources to obtain valuable information on competition and competitors. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. An absolutely indispensable playbook for anyone who has to compete during the information explosion.
Martin Sikora, Editor, Mergers and Acquisitions
Competitive intelligence uses public sources to obtain valuable information on competition and competitors. In an open society such as our own, businesses place a great deal of information in the public domain. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. In fact, the authors contend that as much as 90 percent of the information required to decide on a course of litigation, acquisitions, expansion, new product introduction, or financing, is available through competitive intelligence.
Includes index.
Bibliography: p. 181-184.
Tabla de contenidos provista por Syndetics
- Preface
- The Concept Application Data Bases
- Use of Technical Data Bases
- Use of Non-Technical Data Bases
- Using Technical and Non-Technical Data Bases
- Together Designing a Computer Search Creative
- Use of Data Bases
- Evaluating the Accuracy of Information
- Disinformation Analysis of Search Results Ethics
- Security of Information Cost-Effectiveness of Data Bases
- Appendix
- Glossary
- Bibliography
Notas de autor provistas por Syndetics
CAROLYN M. VELLA is President and founder of the Helicon Group, Ltd.
JOHN J. MCGONAGLE, JR., is Vice President of the Helicon Group, Ltd., as well as being an attorney and an economist.