Descripciones mejoradas de Syndetics:

Is your library vulnerable to challenges arising from difficult patrons, censorship, budget issues, natural disasters, or disgruntled staff? Almost daily, libraries tread the line to limit the scope of problems and complaints so they don't expand into full-blown crises.

When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeople at hand are prepared to limit damage from big events or ensure small problems don't escalate. Expert library PR pro Thenell illustrates communications basics in this step-by-step primer, designed to prepare libraries for communicating to critical contacts in times of crisis.

This expert custom-made planner will guide you to creating a time-savingresource to have at your fingertips for any emergency situation.

Must-have tools include:

Communications information kit for everyday use--and for times of crisis Practice scenarios for appointed spokespeople Checklists that provide a head start when an emergency happens Communication-readiness throughout the organization Confidence-boosting tools to deal with the media Customized news releases that tell your story effectively

Following these proven guidelines, libraries will gain the confidence to handle any crisis, as they lay the foundation for ongoing communications with key audiences on a regular basis.

Reseñas proporcionadas por Syndetics

Library Journal Review

Thenell, a former public relations director at Multnomah County Library (Portland, OR), notes that library crises can emerge not only from natural disasters but also from such situations as Internet use, meeting room use, enraged patrons, etc. Offering step-by-step practical advice, firsthand experience, scenarios, and guidelines for communicating effectively before, during, and after a crisis or crisis-producing events, her succinct guide is a ready-made workshop on how to establish and maintain relationships with the media, including how to write a press release, how to keep all staff informed and aware of what to do when an emergency occurs, and how to make sure library board members and other community stakeholders are notified and/or involved. Whether or not you have a public relations office or officer, this slim volume is a must for your professional shelf.-B. Susan Brown, Pamunkey Regional Lib., VA (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.