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The new graphic design school Alan Swann.
Detalles de publicación: New York J. Wiley & Sons 1998.Descripción: 192 p. ill. (some col.) 25 cmISBN:- 0471288349 (alk. paper)
- Graphic design school [Título de cubierta]
- 741.6 S9724g
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 741.6 S9724g (Navegar estantería(Abre debajo)) | Disponible | 80000002089368 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
A thorough, carefully structured course in graphic design compiled by a practising designer with 20 years of experience Completely revised and updated to cover computer-aided design and the use of software applications in all aspects of commercial design Practical guidance on design for magazines, books, packaging, advertising, and corporate design Tips on producing professional work from leading design practitioners Illustrated in full color throughout, including projects for students to work through and solutions to real-life problems
Rev. ed. of: Graphic design school, c1991.
"A foundation course in the principles and practices of graphic design"--Cover.
Includes index.
Tabla de contenidos provista por Syndetics
- Introduction(p. 6)
- Section 1 The Language of Design(p. 8)
- Module 1 Fundamentals
- Form and Space(p. 10)
- Negative and Positive Space(p. 12)
- Composition(p. 14)
- Basic Principles of Layout(p. 16)
- Exploratory Drawing(p. 20)
- Photography Basics(p. 22)
- Module 2 Color
- Color Definitions(p. 26)
- Color Differences and Legibility(p. 30)
- Color Associations(p. 32)
- Color Contrast and Harmony(p. 36)
- Color in Information Design(p. 38)
- Module 3 Introduction to Typography
- The Anatomy of Type(p. 40)
- Spacing(p. 44)
- Type Size(p. 48)
- Module 4 Exploring Ideas
- Scrapbooks and Mood Boards(p. 52)
- Visualizing Ideas(p. 56)
- Module 5 Studio Tools and Skills
- Cutting and Creasing(p. 58)
- Design Publishing Software(p. 60)
- Page-layout Programs(p. 62)
- Digital Photography(p. 64)
- Scanning(p. 66)
- Image Manipulation(p. 68)
- Computer Illustration(p. 70)
- Web-design Software(p. 72)
- Animation Software(p. 74)
- Section 2 Principles and Techniques(p. 78)
- Module 6 Typography
- Understanding and Selecting Typefaces(p. 80)
- Readability and Legibility(p. 84)
- Typographic Rules and Ornaments(p. 86)
- Emphasis and Hierarchy(p. 88)
- Illustrative Typography(p. 92)
- Shaped Text(p. 96)
- Module 7 Layout
- Size and Format(p. 98)
- Grids and Margins(p. 100)
- Styles of Layout(p. 102)
- Pace and Contrast(p. 106)
- Module 8 From Concept to Visual
- Research and Early Concepts(p. 110)
- Organizing Thoughts(p. 112)
- Sourcing Images(p. 116)
- Coordinated Designs(p. 118)
- Photography or Illustration?(p. 122)
- Module 9 Production Issues
- Print Media(p. 126)
- Correcting Color Proofs(p. 130)
- Electronic Production(p. 132)
- Section 3 Commercial Practice(p. 134)
- Module 10 Editorial Design
- Seminar: Professional Pointers(p. 136)
- Periodicals(p. 138)
- Books(p. 144)
- Module 11 Advertising
- Seminar: Professional Pointers(p. 148)
- The Business of Advertising(p. 149)
- Module 12 Corporate Design
- Seminar: Professional Pointers(p. 158)
- The Business of Corporate Design(p. 160)
- Module 13 Web Design
- Seminar: Professional Pointers(p. 166)
- Planning a Website(p. 168)
- Module 14 Packaging Design
- Seminar: Professional Pointers(p. 174)
- Developing Brands(p. 176)
- Resources(p. 182)
- Glossary(p. 184)
- Bibliography(p. 187)
- Index(p. 188)
- Credits(p. 192)