Descripciones mejoradas de Syndetics:

"Ritzer′s text is in a class by itself. I can′t think of another as insightful and enjoyable."

-- James D. Cover, Furman University

One of the most noteworthy and popular Sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today′s readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal interest to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.

Tabla de contenidos provista por Syndetics

• An Introduction to McDonaldization
• McDonaldization and Its Precursors
• From the Iron Cage to the Fast-Food Factory
• Efficiency
• Drive-Throughs and Finger Food
• Calculability
• Big Macs and Little Chips
• Predictability
• It Never Rains on Those Little Houses on the Hillside
• Control
• Human and Nonhuman Robots
• The Irrationality of Rationality
• Traffic Jams on Those 'Happy Trails'
• Frontiers of McDonaldization
• Birth, Death, and Death-Defying Acts
• McDonaldization in a Changing World
• Are There No Limits?
• Dealing with McDonaldization
• A Practical Guide

Notas de autor provistas por Syndetics

George Ritzeris Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, includingEnchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), theEncyclopedia of Globalization(5 vols.), and is Founding Editor of theJournal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociologywith SAGE.