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Internet strategies a corporate guide to exploiting the Internet Dick Stroud.
Detalles de publicación: New York St. Martin's 1998.Descripción: x, 310 p. ill. 24 cmISBN:- 0312217552
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.05 S9252i (Navegar estantería(Abre debajo)) | Disponible | 80000002113150 |
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Descripciones mejoradas de Syndetics:
Effectively integrating the Internet into business strategy can provide enormous competitive advantage for organizations. In this book, Dick Stroud provides a practical guide to deciding the type and scope of investment needed, taking a truly strategic approach that shows how companies can exploit the Internet for their advantage, now and in the future. Packed with practical advice, diagnostic tools and a range of possible strategies, this book is ideal for those recognizing the need to embrace all that this new medium has to offer in a way that is relevant and sensible for their business.
Includes index.
Tabla de contenidos provista por Syndetics
- Introduction(p. vii)
- 1 What is the Internet?(p. 1)
- 2 The Business Drivers of the Internet(p. 16)
- 3 Who is Using the Internet?(p. 38)
- 4 The Impact of the Internet on Business Processes(p. 54)
- 5 The Marketing Process(p. 76)
- 6 The Impact on the Sales Channel and Customer Support(p. 129)
- 7 Creating Strategic Change(p. 166)
- 8 Why Managers' Attitudes Must Adapt(p. 225)
- 9 Strategic Options(p. 242)
- 10 Management Issues(p. 264)
- 11 The Essential Ingredients for Success(p. 278)
- 12 Subsequent Developments(p. 290)
- Glossary of Terms(p. 292)
- Index(p. 298)