International marketing and export management Gerald Albaum, Edwin Duerr, Jesper Strandskov.
Detalles de publicación: Harlow, England New York Prentice Hall/Financial Times 2005.Edición: 5th edDescripción: xxii, 666 p. ill. (some col.), col. maps 27 cmISBN:- 0273686348 (pbk.)
- 9780273686347 (pbk.)
- 658.84 A327i5 22
- HF1416 .I617 2005
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.84 A327i5 (Navegar estantería(Abre debajo)) | Disponible | 80000002344425 |
Descripciones mejoradas de Syndetics:
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners New to this edition I n response to recent global developments, the authors have increased emphasis on the following: *the impact of the Internet, World Wide Web, and e-commerce*the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises*the impact of technological advances on international marketing*the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization*the growing conc
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- 1 International Marketing and Exporting
- 2 Bases of International Marketing
- 3 The International Environment
- 4 Export Market Selection: Definition and Strategies
- 5 Information for International Market(ing) Decisions
- 6 Export Market Entry Strategies
- 7 Export Entry Modes
- 8 Nonexport Entry Modes
- 9 Product Decisions
- 10 Pricing Decisions
- 11 Financing and Methods of Payment
- 12 Promotion and Marketing Communication
- 13 The Export Order and Physical Distribution
- 14 Organization of International Marketing Activities