Descripciones mejoradas de Syndetics:

This edition of the standard text has been updated to provide a comprehensive introduction to first- and second year students of retailing. Stresses professional management of multi-unit retailing institutions and emphasizes the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world examples of business at work, taken from actual Management Horizons' consulting work. Chapters discuss the theoretical foundations of retailing management, the theory of change in retailing, the relation of marketing theory and the marketing concept in general to retailing in particular, the difference between marketing for manufacturing firms and for retailing firms, the consumer environment, and consumer behavior. Text contains more statistics, data, and teachable and testable material than before. Includes material on site location and store layout and design.

Tabla de contenidos provista por Syndetics

• Foundations for Retailing Management: Understandiang the External Environment
• The Retailing Revolution
• Conceptual and Theoretical Foundations for Retailing Management
• Retail Markets and Consumer Market Segments
• Retailing Management and Strategy
• Retailing Marketing Strategy
• Retailing Financial Strategy
• Creating Internal Environments
• The Organizational Environment: Management Levels and Structure
• The Spatial Environment: Location and Facilities
• The Spatial Environment: Store Design and Planning
• The Exchange Environment: Store Position and Customer Communications
• Merchandise Management
• Merchandise Management
• The Merchandise-Budgeting Process
• Pricing and Gross Margin Planning
• Dollar Inventory Control
• Merchandise Content: Planning and Control
• Resource Relationships
• Operations and Human Resources Management
• Operations Management
• Human Resources Management
• Review and Prospect
• Retailing Management in the Future
• Cases
• Appendices
• Bibliography
• Index