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Changing appearances understanding dress in contemporary society George B. Sproles, Leslie Davis Burns.
Detalles de publicación: New York Fairchild Publications c1994.Descripción: xvi, 323 p. illISBN:- 1563670143
- GT596 .S67 1994
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 391 S771c (Navegar estantería(Abre debajo)) | Disponible | 80000001738577 |
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Descripciones mejoradas de Syndetics:
This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion and what methods are used by fashion forecasters to determine consumer behavior.
Includes bibliographical references (p. 301-319) and index.
Tabla de contenidos provista por Syndetics
- Perspectives on the Nature of Fashion
- The Birth and Evolution of New Fashions
- A Theory of the Fashion Process
- Fashion Life Cycles
- Fashion Leadership
- Social Process of Fashion Diffusion
- The Mass Diffusion and Termination of Fashion Trends
- Fashion Adopting and the Individual
- Symbolic Dimension of Fashion
- Fashion Communication Channels
- Consumer Decision-Making Process
- Forecasting Future Trends
- Text Features
- Instructor's Guide includes objectives, outlines, key terms/concepts, in-class activities and exam questions fro each chapter
- It also offers guidelines for projects and papers