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Tourism is considered to be one of the world's largest industries. This book is devoted to the tools and practice of tourism research and deals with methods for defining and describing tourism, decision models for analyzing tourists' behaviour, market segmentation procedures, demand forecasting models and procedures for defining tourism regions. gathered by the author from a range of sources over several years. The methods are of varying difficulty and an illustration is included of how each method can be applied. should also be of value to tourism and recreation professors, planners and consultants.