New dimensions in marketing/quality-of-life research edited by M. Joseph Sirgy and A. Coskun Samli.
Detalles de publicación: Westport, Conn. Quorum Books 1995.Descripción: xxiv, 377 p. illISBN:- 0899308864 (hardcover : alk. paper)
- 658.8/34 20
- HF5415.2 .N457 1995
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.834 N532 (Navegar estantería(Abre debajo)) | Disponible | 80000002061128 |
Descripciones mejoradas de Syndetics:
A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.
Includes bibliographical references (p. [365]-369) and index.
Tabla de contenidos provista por Syndetics
- Preface
- Introduction
- Measures and Methods in QOL/Marketing Research Developing a Life Satisfaction Measure Based on Need Hierarchy Theory
- Methodological Pitfalls and Solutions in Satisfaction Research
- QOL Research in Functional Areas of Marketing Quality of Life, Technology, and Marketing: An Organizational Model
- Small Businesses, Entrepreneurship, and Quality of Life: A Growth Perspective
- The Changing Role of Distribution within the Marketing System: A Normative Model
- QOL Research on Different Market Segments Uplifts, Hassles, and Quality of Life in Older Workers
- Enhancing the Quality of Life during Widowhood: A Marketing Challenge
- Supporting the Quality of Life of Single-Parent Homeless Families: A Case Study
- Research in Certain QOL Domains
- Marketing Implications Toward Consumer Well-Being: Consumer Socialization Effects of Work Experience
- Leisure Advertising: Media Portrayals of the Postmodern Homo Ludens
- Communication and Public Perceptions of the Quality of Life
- Occupational Prestige and Bureaucratization on the Spillover between Job Satisfaction and Life Satisfaction: Reconceptualization
- Neighborhood Quality of Life: A Subjective Matter?
- Research in QOL Related to Marketing in Specific Industries Quality-of-Life Issues in the Third World: A Focus on Indian Tourism
- The Impacts of Tourism Development on Quality of Life in Host Communities
- Cigarette Smoking and Societal Quality of Life
- Epilogue Past, Present, and Future: An Overview of Quality-of-Life Research in Marketing
- Selected Bibliography
- Index
Notas de autor provistas por Syndetics
M. JOSEPH SIRGY is a consumer and marketing psychologist and Professor of Marketing at Virginia Tech. A leading scholar in the quality-of-life marketing movement, he is author of Cognition and Consumer Behavior (Praeger, 1983), Marketing As Social Behavior (Praeger, 1984) and Self-Congruity (Praeger, 1986). He is cofounder of the International Society for Quality-of-Life Studies and currently its executive director.
A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida. Author or coauthor of more than 200 scholarly articles, Samli lectures extensively in Europe, Eastern Europe, the Middle East, and elsewhere. Among his previous books are Counterturbulence Marketing (1993), Social Responsibility in Marketing (1992), and Marketing and the Quality-of-Life Interface (1987). He is cofounder of the International Society for Quality-of Life Studies and is currently serving as the first president.