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Telecommunications management broadcasting/cable and the new technologies Barry L. Sherman.
Series McGraw-Hill series in mass communicationDetalles de publicación: New York McGraw-Hill c1995.Edición: 2nd edDescripción: xx, 431 p. illISBN:- 0070566984
- 384/.068 20
- HE8689.6 .S55 1995
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 384.04 S553t2 (Navegar estantería(Abre debajo)) | Disponible | 80000001734857 |
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Descripciones mejoradas de Syndetics:
Provides an approach incorporating both business and technical aspects of a telecommunications operation. The text features extensive coverage of American and international media management issues, as well as profiles of multinational media corporations and their operations in the USA and abroad.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part One Core Concepts
- 1 The Electronic Media Landscape
- 2 Theories of Telecommunications Management
- 3 Telecommunications Industry Structure
- Part Two Core Business
- 4 The Radio Business
- 5 The Television Business
- 6 The Cable Business
- Part Three Core Processes
- 7 Patterns of Telecommunications Ownership
- 8 Entering the Telecommunications Marketplace
- 9 Telecommunications Financial Management
- 10 Personnel Management and Employee Relations
- Part Four Core Departments
- 11 Radio Program Management
- 12 Television Program Management
- 13 Sales and Marketing Management
- 14 Audience Analysis
- 15 The Future of Media Management Index