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Economics of strategy David Besanko, David Dranove, Mark Shanley.

Colaborador(es): Detalles de publicación: New York Wiley c2000.Edición: 2nd edDescripción: xii, 644 p. ill. 26 cmISBN:
  • 0471254541 (cloth : acid-free paper)
Tema(s): Clasificación CDD:
  • 658.4012 B5542e2 21
Clasificación LoC:
  • HD30.28 .E25 2000
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Descripciones mejoradas de Syndetics:

A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it.
* Chapter on measuring cost and benefit advantage have been eliminated.
* Integrates insights from the theory of the firm, industrial organization, and strategy research.
* Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.

Includes bibliographical references and indexes.

Tabla de contenidos provista por Syndetics

  • Firm Boundaries
  • The Evolution of the Modern Firm
  • The Horizontal Boundaries of the Firm Economies of Scale and Scope
  • The Vertical Boundaries of the Firm
  • The Transactions Costs of Market Exchange
  • Organizing Vertical Boundaries: Vertical Integration and Its Alternatives
  • Diversification
  • Market and Competitive Analysis
  • Competitors and Competition
  • Strategic Commitment
  • The Dynamics of Pricing Rivalry
  • Entry and Exit
  • Industry Analysis
  • Strategic Position and Dynamics
  • Strategic Positioning for Competitive Advantage
  • Sustaining Competitive Advantage
  • The Origins of Competitive Advantage: Innovation, Evolution, and Environment
  • Internal Organization
  • Incentives and Agency
  • Strategy and Structure
  • Power and Culture
  • Strategy and the General Manager
  • Glossary
  • Index

Notas de autor provistas por Syndetics

David Besanko, David Dranove, both of Northwestern University's Kellogg School of Management;
Mark Shanley, Purdue University's Krannert School of Management
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