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Good-bye to the low profile the art of creative confrontation Herb Schmertz with William Novak.
Detalles de publicación: Boston Little, Brown c1986.Descripción: 242 pISBN:- 0316773662
- 659.2 19
- HD59 .S33 1986
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HD 59 .S33 1986 (Navegar estantería(Abre debajo)) | Disponible | 50000002042801 |
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Library Journal Review
Mobil Oil's vice-president for public affairs tells business people how to understand and relate to the news media. Schmertz includes many interesting cases and anecdotes from his career to illustrate how the broadcast and print media operate. He gives detailed advice on how to prepare for and handle both television interviews and interviews with print reporters. He describes the differences between television news and print journalism. Schmertz emphasizes the benefits of having an ongoing relationship with the media, and he tells how to accomplish this. Highly recommended for corporate, academic, and larger public libraries. Mary Greene Havener, GenRad, Inc. Information Ctr., Concord, Mass. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.Notas de autor provistas por Syndetics
Herbert Schmertz was born in Yonkers, New York on March 22, 1930. He received a bachelor of arts degree from Union College, a bachelor of laws from Columbia University in 1955, and a doctor of laws degree from Union College in 1977. He did intelligence work in the Army in Washington from 1955 to 1957. He worked for the American Arbitration Association before becoming an organizer for John F. Kennedy's presidential campaign in 1960. During the Kennedy presidency, Schmertz was general counsel to the Federal Mediation and Conciliation Service.In 1966, he joined Mobil Oil as a labor lawyer, but took a leave two years later to work on Robert Kennedy's presidential campaign. Schmertz took another leave to work on Senator Edward M. Kennedy's presidential campaign in 1979. Schmertz took charge of Mobil's public affairs department in 1969 and filled that role almost continuously until leaving Mobil in 1988 to form his own company. His book, Goodbye to the Low Profile: The Art of Creative Confrontation written with William Novak, was published in 1986. He died from congestive heart failure on January 17, 2018 at the age of 87.
(Bowker Author Biography)