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| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.2 K95p (Navegar estantería(Abre debajo)) | Disponible | 80000001947822 |
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Descripciones mejoradas de Syndetics:
The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.
Includes index.
Tabla de contenidos provista por Syndetics
- What Public Relations Is and What It Can Do for You
- PR as a Strategy in the Marketing Plan
- Establishing and Maintaining Effective Media Relations
- What News Is and How PR Differs from Advertising
- Organizing to Launch a PR Campaign
- Special Events in Public Relations
- Getting Your Message Across to Guests
- Employee Relations and Its Role in Public Relations
- Communicating More Effectively with Your Community
- Planning to Meet Emergencies
- Learning from the Experts: Ideas You Can Use
- Appendices
- Suggested References
- Index
Notas de autor provistas por Syndetics
ALBERT E. KUDRLE is principal of his own public relations firm, whose clients include several hotels. He was Public Relations Director of The American Hotel and Motel Association for 10 years.MELVIN SANDLER is Associate Professor Emeritus in the Hotel Administration Program of the Whittemore School of Business at the University of New Hampshire.