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International business a strategic management approach Alan M. Rugman, Richard M. Hodgetts.
Series McGraw-Hill series in managementDetalles de publicación: New York McGraw-Hill c1995.Descripción: xxv, 630 p. col. ill., col. maps 26 cmISBN:- 007054915X
- 658/.049 20
- HD62.4 .R843 1995
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.049 R932i (Navegar estantería(Abre debajo)) | c. 2 | Disponible | 80000001850760 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.049 R932i (Navegar estantería(Abre debajo)) | Disponible | 80000001723975 |
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Descripciones mejoradas de Syndetics:
Features of the second edition: unique triad approach, which provides a unifying framework to an otherwise broad and complex subject; fully updated tables and figures; up to 40 new cases; websites of all MNEs and international organizations, which have been added to the index; expanded coverage of China and emerging economies; new material on resource-based theories -- capabilities and core competencies.
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- List of Maps(p. xviii)
- Preface(p. xix)
- About the Authors(p. xxv)
- Part 1 The World of International Business(p. 1)
- 1 The Challenge of International Business(p. 3)
- 2 The Multinational Enterprise(p. 36)
- 3 The Triad and International Business(p. 65)
- Part 2 The Environment of International Business(p. 93)
- 4 International Politics and Economic Integration(p. 95)
- 5 International Culture(p. 123)
- 6 International Trade(p. 152)
- 7 International Finance(p. 179)
- Part 3 International Business Strategies(p. 211)
- 8 Global Strategic Planning(p. 213)
- 9 Organizing Strategy(p. 239)
- 10 Production Strategy(p. 265)
- 11 Marketing Strategy(p. 297)
- 12 Human Resource Management Strategy(p. 327)
- 13 Political Risk and Negotiation Strategies(p. 360)
- 14 International Financial Management(p. 389)
- Part 4 International Business Strategies in Action(p. 421)
- 15 Corporate Strategy and National Competitiveness(p. 423)
- 16 Doing Business in the European Union(p. 454)
- 17 Doing Business in Japan(p. 486)
- 18 Doing Business in North America(p. 519)
- 19 Doing Business in Non-Triad Nations(p. 550)
- Part 5 International Business Horizons(p. 579)
- 20 Future Challenges in International Business(p. 581)
- Glossary(p. 611)
- Acknowledgments(p. 622)
- Indexes
- Subject Index(p. 625)
- Name Index(p. 631)