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This is a guide for students doing library research in the broad field of communication.

Tabla de contenidos provista por Syndetics

• Foreword(p. xi)
• Introduction(p. xiii)
• Part 1 Communication Research Strategies(p. 1)
• Chapter 1 Studying Communication(p. 3)
• The Communication Discipline(p. 3)
• Structure of the Field(p. 5)
• Structure of Professional Communication Organizations(p. 7)
• Activities(p. 8)
• Publications(p. 9)
• Types of Associations(p. 9)
• Communication Research Projects(p. 11)
• Academic Pursuits(p. 12)
• Professional Pursuits(p. 13)
• Summary(p. 13)
• References(p. 14)
• Examples(p. 14)
• Exercises(p. 15)
• Chapter 2 Searching the Communication Literature(p. 17)
• Becoming Familiar With Your Library and Its Services(p. 18)
• Search Strategy Outline(p. 20)
• The Topic(p. 21)
• Selecting, Narrowing, and Adjusting a Topic(p. 21)
• The Search(p. 26)
• Preparing for the Literature Search(p. 26)
• Deciding What Type of Search to Do(p. 29)
• The Results(p. 31)
• Evaluating and Summarizing Information(p. 31)
• Documenting the Search Process(p. 35)
• Tips on Searching the Literature(p. 38)
• Writing(p. 38)
• Summary(p. 40)
• References(p. 41)
• Examples(p. 41)
• Exercises(p. 43)
• Chapter 3 Using the Internet for Communication Research(p. 46)
• Research and the World Wide Web(p. 47)
• Gaining Access to the Internet(p. 48)
• Internet Addresses(p. 49)
• Browser Basics(p. 50)
• Troubleshooting(p. 51)
• Evaluating Internet Sources(p. 52)
• Finding Resources on the World Wide Web(p. 53)
• Communicating on the Internet(p. 58)
• E-mail(p. 58)
• Electronic Discussion Groups(p. 58)
• Usenet Newsgroups(p. 60)
• CIOS/Comserve(p. 61)
• Ethical Issues(p. 61)
• Summary(p. 62)
• References(p. 62)
• Examples(p. 63)
• Exercises(p. 64)
• Chapter 4 Using Computers to Search Electronic Databases(p. 66)
• Differing Technological Environments(p. 66)
• Varieties of Computerized Databases(p. 67)
• Bibliographic Databases(p. 67)
• Directory Databases(p. 68)
• Source Databases(p. 68)
• How to Search Computerized Databases(p. 69)
• Standard Search Features(p. 70)
• Controlled Vocabulary Versus Key-Word Searching(p. 70)
• Boolean Operators(p. 72)
• Parentheses(p. 74)
• Alternatives to Boolean Operators(p. 75)
• Proximity Operators(p. 75)
• Phrase Searching(p. 76)
• Field-Specific Searching(p. 76)
• Truncation(p. 78)
• Word and Phrase Indexes(p. 78)
• Creating and Reusing Sets(p. 79)
• Search Strategies: Boolean Searching(p. 79)
• Natural Language Searching(p. 81)
• Search Strategies for the World Wide Web(p. 82)
• Using Your Search Results(p. 84)
• Mediated Searching(p. 85)
• Summary(p. 85)
• References(p. 86)
• Examples(p. 86)
• Exercises(p. 87)
• Part 2 Communication Research Sources(p. 91)
• Chapter 5 General Sources(p. 93)
• Handbooks(p. 93)
• Textbooks(p. 96)
• Encyclopedias(p. 97)
• Annual Reviews and Series(p. 98)
• Selected Sources(p. 100)
• Handbooks(p. 100)
• Textbooks(p. 102)
• Encyclopedias(p. 104)
• Annual Reviews(p. 106)
• Series(p. 106)
• Examples(p. 107)
• Exercises(p. 108)
• Chapter 6 Access Tools(p. 110)
• Bibliographies(p. 111)
• Guides to the Literature(p. 113)
• Legal Research(p. 115)
• On-line Search Strategies: Finding Additional Bibliographies and Guides(p. 116)
• Bibliographies on the World Wide Web(p. 116)
• Periodical Indexes(p. 117)
• Discipline-Based Periodical Indexes(p. 120)
• General and Interdisciplinary Periodical Indexes(p. 123)
• Locating Book Reviews(p. 125)
• Citation Indexes(p. 125)
• Media Indexes(p. 126)
• Selected Sources(p. 129)
• Bibliographies(p. 129)
• Guides to the Literature(p. 130)
• Periodical Indexes and Abstracts(p. 132)
• Media Indexes(p. 134)
• Examples(p. 137)
• Exercises(p. 138)
• Chapter 7 Communication Periodicals(p. 140)
• Scholarly Journals(p. 140)
• Professional and Trade Magazines(p. 145)
• Selected Sources(p. 147)
• Scholarly Journals(p. 147)
• Professional and Trade Periodicals(p. 152)
• Electronic Journals(p. 153)
• Examples(p. 154)
• Exercises(p. 155)
• Chapter 8 Information Compilations(p. 157)
• Collections and Archives(p. 158)
• Speech Collections(p. 158)
• Media Collections(p. 159)
• Legal Collections(p. 162)
• Measurement Collections(p. 163)
• Statistical Sources(p. 164)
• U.S. Government Publications(p. 166)
• Yearbooks(p. 170)
• Directories(p. 171)
• Dictionaries(p. 173)
• Manuals(p. 174)
• Selected Sources(p. 174)
• Collections(p. 174)
• Statistical Sources(p. 177)
• U.S. Government Publications(p. 178)
• Yearbooks(p. 180)
• Directories(p. 181)
• Dictionaries(p. 183)
• Manuals(p. 185)
• Examples(p. 186)
• Exercises(p. 187)
• Part 3 Communication Research Processes(p. 191)
• Chapter 9 Designing the Communication Research Project(p. 193)
• The Research Process(p. 193)
• Descriptive and Explanatory Research(p. 194)
• Research Stages(p. 194)
• Approaches to Communication Research(p. 197)
• Message- or Artifact-Oriented Research(p. 197)
• People- or Behavior-Oriented Research(p. 205)
• Research Ethics(p. 210)
• Summary(p. 211)
• Selected Sources(p. 212)
• Comprehensive Texts(p. 212)
• Content Analysis(p. 212)
• Design and Measurement(p. 213)
• Media Research(p. 213)
• Qualitative and Applied Research(p. 214)
• Rhetorical and Media Criticism(p. 215)
• Statistics(p. 215)
• Survey Research(p. 216)
• Exercises(p. 217)
• Chapter 10 Writing Research Papers(p. 218)
• Basic Elements of Good Writing(p. 218)
• Tense and Agreement(p. 218)
• Voice(p. 219)
• Transitions(p. 220)
• Grammar(p. 220)
• Paragraph Structure(p. 220)
• Quoting and Paraphrasing(p. 220)
• Style(p. 222)
• Writing Formats(p. 224)
• Proofreading(p. 226)
• Proofreading Checklist(p. 226)
• Proofreading Symbols(p. 226)
• Submitting Manuscripts(p. 227)
• Summary(p. 229)
• References(p. 229)
• Exercises(p. 230)
• Chapter 11 Preparing Research Projects(p. 232)
• Abstracts(p. 232)
• Format(p. 233)
• Steps(p. 233)
• Literature Reviews(p. 234)
• Format(p. 235)
• Steps(p. 237)
• Critical Papers(p. 238)
• Steps(p. 238)
• Research Prospectuses(p. 239)
• Format(p. 239)
• Steps(p. 241)
• Original Research Reports(p. 242)
• Format(p. 242)
• Steps(p. 243)
• Summary(p. 245)
• References(p. 246)
• Exercises(p. 246)
• Chapter 12 Conducting a Research Study(p. 247)
• Conceptualization(p. 247)
• Computer Search(p. 249)
• Model(p. 250)
• Questionnaire(p. 250)
• Procedure(p. 253)
• Analysis(p. 254)
• Epilogue(p. 255)
• References(p. 255)
• Appendix A APA Style Basics(p. 257)
• Appendix B Social and Psychological Antecedents of VCR Use(p. 269)
• Appendix C Glossary(p. 277)
• Subject Index(p. 291)
• Source Index(p. 299)