Strategy pure and simple how winning CEOs outthink their competition Michel Robert.
Detalles de publicación: New York McGraw-Hill c1993.Descripción: xii, 228 p. ill. 24 cmTema(s): Clasificación CDD:- 658.4/012 20
- HD30.28 .R634 1993
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.4012 R642s (Navegar estantería(Abre debajo)) | Disponible | 80000001678773 |
Includes index.
Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making?