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"Throughout the world, progressive business owners and executives are making a commitment to running their companies in more socially responsible ways. Combining stockholders' interests with broader social concerns and personal dedication to ethical practices, these pioneers are transforming the corporation from strictly a money-making venture that does well to a corporate citizen that also does good." "In Pursuit of Principle and Profit is a highly accessible and comprehensive guide to this new trend. Full of anecdotes and analysis by business leaders who subscribe to this farsighted vision, it shows how companies that wish to equip themselves for long-term success must consider both the human and environmental consequences of every business decision." "Focusing on the pragmatic advantages of socially responsible practices, Alan Reder covers various corporate policies concerning, among others: preparing companies for sustainability; hiring and promoting a diverse work force; handling sexual harassment and other worksite issues; developing ecologically sound practices and product design; helping employees care for their families and find deep personal fulfillment at work; providing safe, non-toxic environments; purchasing in a socially conscious manner; offering community leadership; operating in underdeveloped countries; and auditing ethical and "green" performance." "Looking to the future, Reder explores the growing impact on business of socially conscious investors and consumers, and concludes that companies, in order to thrive, will have to be socially committed from the boardroom to the loading dock."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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Library Journal Review

The success of such environmentally friendly companies such as Ben & Jerry's has proven to the business world that socially responsible businesses can also be profitable. Reder (coauthor, Investing from the Heart, LJ 2/1/92) argues that being socially responsible improves quality, customer relations, employee allegiance, and productivity, thus achieving long-term growth and profitability. The book covers both personnel issues, including discussion of such topics as workplace diversity and employee empowerment, and environmental practices. Reder also addresses corporate philanthropy, community involvement, and performing responsibly in areas such as marketing and advertising. This is one of the few works that provides a good overview of the many different social issues affecting businesses. The rhetoric is heavy in spots, but managers and small business owners will find this book interesting and useful. Recommended for general business collections.-Gary W. White, Pennsylvania State Univ., Harrisburg (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Publishers Weekly Review

Reder, no Quixote poking at windmills, here confronts substantive issues that trouble corporate leaders. ``How do we make a difference socially and still survive as a business? How do we minimize our impact on the environment and still make a profit?'' Tackling racial and gender discrimination, affirmative action, quotas, compensation systems, environmental matters and AIDS, the author (Investing From the Heart) calls on Americans to fulfill their obligations as citizens. Case histories (Mazda, 3M) enrich this stimulating, thoughtful study of contemporary ethical issues. (Sept.) (c) Copyright PWxyz, LLC. All rights reserved

Booklist Review

Reder successfully argues that profitability and social responsibility are not only compatible but that social responsibility is a prerequisite for profitability in the long term. He addresses recruiting, hiring, and promoting for diversity; developing policies supportive of families and women; rewarding employees; being environmentally responsible and fostering safety; providing leadership by example; and preparing business organizations for sustainability. The volume also explores how business leaders can help employees and lower-level managers and professionals find deeper personal fulfillment at work. The book's thesis and readability are greatly enhanced by its use of information from numerous interviews that come through as mini-case studies of such companies as Mazda, Reebok, Apple Computers, Lotus, AT&T, and 3M, as well as many other large and small companies. This book is recommended primarily for business leaders, members, and consultants who want clear examples of social responsibility; academics and advanced students should also find it useful. ~--Joseph Leonard