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Hotel investments issues & perspectives edited by Lori E. Raleigh, Rachel J. Roginsky.
Detalles de publicación: East Lansing, Mich. Educational Institute of the American Hotel & Motel Association c1995.Descripción: xiii, 268 p. illISBN:- 0866120882
- 647.94/0681 20
- TX911.3.F5 H68 1995
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 647.94 H832 (Navegar estantería(Abre debajo)) | Disponible | 80000001847030 |
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Descripciones mejoradas de Syndetics:
Provides a view of the lodging investment and management industry and its lenders, investor/owners, hotel operating company executives and managers, brokers, and consultants. After an overview of the industry, chapters examine the hotel investment climate, lodging REITs, asset management, and franchising in the hotel industry. Current market analysis techniques and hotel valuation techniques are described and explained, and investment analysis tools are discussed. Other subjects include marketing strategies, sales and revenue management, managing technology, and special legal considerations. Annotation copyrighted by Book News, Inc., Portland, OR
Includes bibliographical references.
Tabla de contenidos provista por Syndetics
- Preface(p. ix)
- Acknowledgments(p. xvi)
- 1 Overview of the Lodging Industry(p. 1)
- 2 Hotel Investment Climate--Wall Street Perspective(p. 29)
- 3 Lodging REITs(p. 69)
- 4 Asset Management(p. 91)
- 5 Franchising in the Hotel Industry(p. 111)
- 6 Current Market Analysis Techniques(p. 137)
- 7 Hotel Valuation Techniques(p. 151)
- 8 Investment Analysis Tools(p. 181)
- 9 Valuing Operating Performance(p. 215)
- 10 Leveraging Customer Equity in the Hotel Industry(p. 229)
- 11 Developing Effective Marketing Strategies(p. 245)
- 12 Sales and Revenue Management(p. 267)
- 13 Managing Technology(p. 295)
- 14 Special Legal Considerations for Hotel Investors(p. 315)