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Marketing for non-profit organizations David L. Rados.
Detalles de publicación: Boston, Mass. Auburn House Pub. Co. c1981.Descripción: xiv, 572 p. illISBN:- 0865690553
- 658.8 19
- HF5415 .R237 1981
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415 .R237 1981 (Navegar estantería(Abre debajo)) | c. 1 | Disponible | 50000002038064 |
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Descripciones mejoradas de Syndetics:
A professional book and text for anyone interested in marketing in the nonprofit sector. It covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. It provides specifics on pricing, distribution, product, and marketing communications.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Preface
- Introduction
- Introduction What Is Marketing?
- Tools for the Marketer
- The Financial Side of Marketing Decisions
- Behavior of Clients and Backers
- How Price and Other Costs
- Influence Behavior Marketing Research
- Marketing Strategy Focus
- Competition, Segmentation, Targeting, and Positioning Marketing Strategy
- The Preliminaries Developing a Marketing Strategy
- The Elements of the Marketing Program Product and Service
- Strategy Delivering the Goods (and Services) by Means of Channels of Distribution
- Prices and Other Costs
- Borne by Clients Communications
- Advertising Personal
- Selling Public Relations and Sales Promotion Control and Organization
- Getting Resources Giving and Raising Funds
- The Cost of Raising Funds
- Volunteers and Board Members Selected
- Bibliography
- Index