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Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.

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• Preface
• What Is Demography?
• Demographic Data: The Numbers and Their Sources Fertility--Does It Really Matter How Many Children We Have? Mortality
• The Feared Study Migration
• Geographic Mobility and Change Geographic Concepts: Why Knowing about the Geographic
• Availability of Data Is Important Population
• Composition Population
• Distribution--Where They Live Is Also Important Population
• Estimates and Projections Do Federal, State, and Local Population
• Policies Affect Business Conditions?
• How Demographic Information and the Demographic Perspectives
• Are Used: Large Business and Other Organizations Demographic
• Data and Expertise in the Small-Business Context
• The Demography of International Business
• The Demography of the Business Environment
• A Summary and View toward the Future Bibliography
• Index

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CHOICE Review

Pol (University of Nebraska) provides a comprehensive, state of the art introduction to the concepts and principles of demography. A unique and important feature of the book is the application of demography to the development of plans and strategies for business decision makers. The author covers topics such as fertility, mortality, and migration, as well as population composition, distribution, and projections. Numerous tables, an excellent bibliography, and chapter notes support the well-written text. Many publications relating to demography are available; but of the books recently published, Pol's work is distinguished for its business orientation. Readers wanting more general information on demography to supplement this volume should consider John R. Weeks, Population: An Introduction to Concepts and Issues (3rd ed., 1986) and Henry S. Shryock and Jacob S. Siegel, The Methods and Materials of Demography (2v., 1980). Community college through graduate level readership.-W.C. Struning, Seton Hall University

Notas de autor provistas por Syndetics

LOUIS G. POL, Professor of Marketing, University of Nebraska at Omaha, has consulted in both corporate and public sectors.