Destination marketing organisations Steven Pike.
Series Advances in tourism research seriesDetalles de publicación: Amsterdam Oxford Elsevier 2004.Descripción: 240 p. 25 cmISBN:- 0080443060 (hbk.)
- 338.47910688 22
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 338.47910688 P6351d (Navegar estantería(Abre debajo)) | Disponible | 80000002180134 |
Descripciones mejoradas de Syndetics:
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpinDestination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner',Destination Marketing Organisationsbridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs.
Key learning outcomes are to enhance understanding of the fundamental issues relating to:
The rationale for the establishment of DMOs
The structure, roles, goals and functions of DMOs
The key opportunities, challenges and constraints facing DMOs
The complexities of marketing destinations as tourism brands
The Author
Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Chapter 1 Introduction to Destination Marketing Organisations
- Chapter 2 The Rationale for Destination Marketing Organisations
- Chapter 3 DMO Roles and Structure
- Chapter 4 Destination Branding
- Chapter 5 Destination Image
- Chapter 6 Destination Positioning
- Chapter 7 Destination Marketing
- Chapter 8 DMOs, Disasters and Crises
- Chapter 9 Performance Measures