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The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.

Tabla de contenidos provista por Syndetics

• Part 1 Background for Effective Business Communication
• Chapter 1 Effective Communications in Business
• Chapter 2 The 7 C's of Effective Communication
• Part 2 Business Communication in Context
• Chapter 3 Business Communication and the Global Context
• Chapter 4 Business Communication and the Ethical Context
• Chapter 5 Business Communication and the Technology Context
• Part 3 Message Design
• Chapter 6 The Process of Preparing Effective Business Messages
• Chapter 7 The Appearance and Design of Business Messages
• Chapter 8 Good News and Neutral Messages
• Part 4 Written Communication, Major Plans for Letters & Memos
• Chapter 9 Bad News Messages
• Chapter 10 Persuasive Written Messages
• Part 5 Written Communication, Reports
• Chapter 11 Short Reports
• Chapter 12 Long (Formal) Reports
• Chapter 13 Proposals
• Part 6 Strategies For Oral Communication
• Chapter 14 Strategies for Successful Speaking and Successful Listening
• Chapter 15 Strategies for Successful Informative and Persuasive Speaking
• Chapter 16 Strategies for Successful Interpersonal Communication
• Chapter 17 Strategies for Successful Business and Group Meetings
• Part 7 The Job Application Process
• Chapter 18 The Job Application Process--The Written Job Presentation
• Chapter 19 The Job Application Process--Interviews and Follow-up