Strategic management concepts and cases Peter Wright, Mark J. Kroll, John A. Parnell.
Detalles de publicación: Englewood Cliffs, N.J. Prentice Hall 1996.Edición: 3rd edDescripción: xvi, 1022 p. ill. 26 cmISBN:- 0133628159
- 658.4/012 20
- HD30.28 .W75 1996
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.4 W952s3 (Navegar estantería(Abre debajo)) | Disponible | 80000001898777 |
Descripciones mejoradas de Syndetics:
This text integrates the most recent academic theory with current business practices in strategic management. Illustrating concepts with examples from some of today's global organizations, it features a diverse selection of applications-oriented and thought-provoking cases that put the theories in a real-world perspective for students. Forty one diverse cases highlight decision-making situations - cases are organized by goods, services, international, small business, not-for-profit, and social responsibility and ethics which include discussions on key current topics, such as corporate governance, corporate restructuring, reconfiguring/re-engineering, and horizontal structure. The text is also available in split editions - Strategic Management: Concepts and Strategic Management: Cases. This book draws insight from all business disciplines as well as disciplines from the social sciences which have contributed to the study of strategic management.
Also issued in two separate volumes under titles: Strategic management : concepts and Strategic management : cases.
Includes bibliographical references and index.