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Content analysis is one of the most important yet complex research methodologies in the social sciences. The author provides an accessible text for upper-level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

Tabla de contenidos provista por Syndetics

• List of Boxes
• List of Tables and Figures
• Foreword
• Acknowledgments
• 1 Defining Content Analysis
• Is Content Analysis "Easy"? Is It Something That Anyone Can Do?
• A Six-Part Definition of Content Analysis
• 2 Milestones in the History of Content Analysis
• The Growing Popularity of Content Analysis
• Milestones of Content Analysis Research
• 3 Beyond Description: An Integrative Model of Content Analysis
• The Language of the Scientific Method
• How Content Analysis Is Done: Flowchart for the Typical Process of Content-Analysis Research
• Approaches to Content Analysis
• The Integrative Model of Content Analysis
• Evaluation With the Integrative Model of Content Analysis
• 4 Message Units and Sampling
• Units
• Defining the Population
• Archives
• Medium Management
• Sampling
• Sample Size
• 5 Variables and Predictions
• Identifying Critical Variables
• Hypotheses, Predictions, and Research Questions
• 6 Measurement Techniques
• Defining Measurement
• Validity, Reliability, Accuracy, and Precision
• Types of Validity Assessment
• Operationalization
• Computer Coding
• Selection of a Computer Text Content Analysis Program
• Human Coding
• Index Construction in Content Analysis
• 7 Reliability
• Intercoder Reliability Standards and Practices
• Issues in the Assessment of Reliability
• Pilot and Final Reliabilities
• Intercoder Reliability Coefficients: Issues and Comparisons
• Calculating Intercoder Reliability Coefficients
• Treatment of Variables That Do Not Achieve an Acceptable Level of Reliability
• The Use of Multiple Coders
• Advanced and Specialty Issues in Reliatbility Coefficient Selection
• 8 Results and Reporting
• Data Handling and Transformations
• Hypothesis Tesing
• Selecting the Appropriate Statistical Tests
• Frequencies
• Co-Occurences and In-Context Occurrences
• Time Lines
• Bivariate Relationships
• Multivariate Relationships
• 9 Contexts
• Psychometric Applications of Content Analysis
• Open-Ended Written and Pictorial Responses
• Linguistics and Semantic Networks
• Stylometrics and Computer Literary Analysis
• Interaction Analysis
• Other Interpersonal Behaviors
• Violence in the Media
• Gender Roles
• Minority Portrayals
• Advertising
• News
• Political Communication
• Web Analyses
• Other Applied Contexts
• Commercial and Other Client-Based Applications of Content Analysis
• Future Directions
• Resource 1 Message Archives
• General Collections
• Film, Television and Radio Archives
• Literary and General Corpora
• Other Archives
• Resource 2 Using NEXIS for Text Acquisition for Content Analysis
• Resource 3 Computer Content Analysis Software
• Part I Quantitative Computer Text Analysis Programs
• Part II VBPro How-To Guide and Executional Flowchart
• Resource 4 An Introduction to PRAM--A Program for Reliability Assessment With Multiple Coders
• Resource 5 The Content Analysis Guidebook Online
• Content Analysis Resources
• Bibliographies
• Message Archives and Corpora
• Reliability
• Human Coding Sample Materials
• Computer Content Analysis
• References
• Author Index
• Subject Index
• About the Authors

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