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Internet Marketing building advantage in a networked economy Rafi Mohammed [et al.].
Detalles de publicación: Boston. Mass. : McGraw Hill Company 2002.Edición: 2da edDescripción: xxxi, 743 p. ill. 26 cmISBN:- 0072865261
- HF5415.1265 .I565 2002
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.1265 .I565 2002 (Navegar estantería(Abre debajo)) | Disponible | 50000002141595 |
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Descripciones mejoradas de Syndetics:
Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to show readers how to use the Internet to create intense and profitable relationships with their customers.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Chapter 1 Introduction to Internet Marketing
- Part I Framing the Market Opportunity
- Chapter 2 Framing the Market Opportunity
- Part II Marketing Strategy
- Chapter 3 Marketing Strategy in Internet Marketing
- Part III The Design of the Customer Experience
- Chapter 4 Customer Experience
- Part IV Building the Customer Interface
- Chapter 5 Customer Interface
- Part V The Design of the Marketing Program
- Chapter 6 Customer Relationships
- Chapter 7 Product
- Chapter 8 Pricing
- Chapter 9 Communication
- Chapter 10 Community
- Chapter 11 Distribution
- Chapter 12 Branding
- Chapter 13 Designing the Marketspace Matrix
- Chapter 14 Designing the Marketing Program for Lord of the Rings
- Part VI Leveraging Customer Information Through Technology
- Chapter 15 Customer Information Systems: Leveraging Customer Information Through Internet Technology
- Part VII Marketing Program Evaluation
- Chapter 16 Customer Metrics