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• Introduction(p. xiii)
• Section 1 Internet Crash Course for Accountants(p. 1)
• Chapter 1 In the Beginning(p. 3)
• Introduction(p. 3)
• What is the Internet?(p. 3)
• History of the Internet--Who Invented It?(p. 3)
• Internet History Resources(p. 5)
• Who Owns and Runs the Internet?(p. 6)
• How the Internet Works--Just the Basics(p. 6)
• Chapter 2 Why Invest in the Internet?(p. 9)
• Introduction(p. 9)
• Wealth of Information Online(p. 9)
• Inexpensive to Communicate(p. 9)
• Your Clients are Online!(p. 10)
• Traditional Business Models Are Changing(p. 10)
• Advising Your Clients About E-commerce Issues(p. 10)
• Make Your Business Available(p. 11)
• Release Time-Sensitive Information(p. 11)
• Create New Revenue Streams(p. 11)
• Research Resources(p. 11)
• Networking Opportunities(p. 12)
• Stay Up on the Technological Revolution(p. 12)
• Chapter 3 Internet Demystified(p. 13)
• Introduction(p. 13)
• Pieces of the Internet Puzzle(p. 13)
• Multimedia Information Services(p. 14)
• Communication Services(p. 16)
• Information Retrieval Services(p. 20)
• Information Search Services(p. 21)
• Internet Acronyms and Buzzwords(p. 21)
• Chapter 4 Enhancing Your Internet Power(p. 26)
• Introduction(p. 26)
• What is Push Technology?(p. 26)
• Traditional Push Technology Resources(p. 27)
• A Push Technology Comparison(p. 29)
• Other Push Resources(p. 29)
• Push Technology Tips and Tricks(p. 31)
• Webcasting--A Broader Term(p. 31)
• Using Plug-ins for Maximum Internet Functionality(p. 32)
• An ICQ Primer(p. 35)
• Chapter 5 The Year 2000 and Beyond(p. 37)
• Introduction(p. 37)
• The Shift of Web Demographics(p. 37)
• The Future and Fate of the Domain Name(p. 38)
• ISP Consolidation(p. 38)
• Barriers to Entry--Portal Combat(p. 39)
• E-commerce Issues(p. 39)
• Privacy Issues(p. 40)
• The Next Generation of Fax Technology(p. 42)
• The Year 2000 Issue(p. 42)
• Will There Be an Internet 2?(p. 44)
• Section 2 Getting Connected and Using the Web(p. 45)
• Chapter 6 Connecting to the Internet(p. 47)
• Introduction(p. 47)
• Finding the Right Internet Connection for You(p. 47)
• Hardware Connections--New Choices for Access(p. 49)
• How to Connect to the Internet Now!(p. 50)
• How to Choose an ISP(p. 52)
• National ISPs/OSPs Web Sites(p. 53)
• Free E-Mail Resources(p. 55)
• Chapter 7 The Internet Treasure Hunt(p. 56)
• Introduction(p. 56)
• Different Types of Search Sites(p. 56)
• General Search Engine Tips(p. 57)
• How the Majors Stack Up(p. 58)
• Obscure Search Alternatives(p. 58)
• Choose the Best Search Engine for Your Purpose(p. 60)
• Search Resources(p. 61)
• Chapter 8 The Web Browser Face-Off(p. 62)
• Introduction(p. 62)
• A Side-by-Side Browser Comparison(p. 62)
• Next Generation Browsers--The Betas(p. 62)
• Browser Resources(p. 64)
• Alternatives to the Big 2(p. 65)
• Chapter 9 Back Office Productivity(p. 67)
• Introduction(p. 67)
• Get a Leg Up on Software Support(p. 67)
• Find Temporary or Permanent Employees(p. 68)
• Simplify with Web-Enabled Purchasing Applications(p. 68)
• Spam--A Totally Useless Waste of Time and Bandwidth(p. 69)
• Use Web-Based Time and Expense Reporting Solutions(p. 71)
• Section 3 The 1999 Directory of Accounting and Finance Resources(p. 73)
• Chapter 10 Internet Resources Directory by Discipline(p. 75)
• Accounting(p. 75)
• Assurance and Consulting(p. 94)
• Audit(p. 100)
• Government(p. 106)
• Personal Financial Planning(p. 119)
• Private Industry(p. 128)
• Tax(p. 135)
• Chapter 11 Business and Finance Resources(p. 149)
• Business(p. 149)
• Finance(p. 156)
• Entrepreneur(p. 175)
• Small Business(p. 181)
• Banking(p. 184)
• Chapter 12 Information Resources(p. 190)
• Information and News(p. 190)
• Industry(p. 204)
• International(p. 209)
• E-commerce(p. 216)
• Community Resources(p. 220)
• Academia and University(p. 226)
• Continuing Professional Education(p. 230)
• Exams(p. 236)
• Chapter 13 Other Resources(p. 241)
• The CPA Toolbox(p. 241)
• Directories and Search(p. 248)
• Job Search(p. 259)
• Travel Resources(p. 266)
• Internet(p. 275)
• Web Site Development(p. 279)
• Java Break(p. 285)
• Software and Hardware(p. 289)
• Section 4 Creating a Presence on the Internet(p. 293)
• Chapter 14 Designing an Interesting Web Site(p. 295)
• Introduction(p. 295)
• Determine Your Web Site Objectives(p. 295)
• Form Your Concept(p. 296)
• Craft Your Content(p. 297)
• Web Site Execution Pointers(p. 299)
• Web Site Design Resources(p. 300)
• Chapter 15 Creating a Great Web Site on Your Own(p. 302)
• Introduction(p. 302)
• Easy Programs with Maximum Impact(p. 302)
• Bare, Bare Bones HTML(p. 304)
• Uploading Your Site for All to See--An FTP Primer(p. 308)
• HTML Validation(p. 309)
• Easy Additions to Enhance Your Web Site(p. 310)
• Free Home Page Resources(p. 313)
• Comprehensive HTML Resources for the Basic Mechanics(p. 314)
• Chapter 16 Hiring Out: Web Hosting Options(p. 317)
• Introduction(p. 317)
• Determine What Services You Want to Outsource(p. 317)
• Learn from Others--Reasons to Switch Web Hosting Companies(p. 317)
• Talk to Others!(p. 318)
• Primary Objectives When Retaining a Web Host(p. 319)
• The Laundry List--Components of Web Host Service(p. 319)
• Web Host Resources(p. 320)
• Section 5 Marketing Your Services on the Internet(p. 323)
• Chapter 17 Registering Your Web Site(p. 325)
• Introduction(p. 325)
• How Search Engines Rank Web Pages(p. 325)
• Before You Register: Use Search Engine Design Tips(p. 325)
• Follow the META Tag Rules(p. 326)
• Registering Your Site with the Top Sites(p. 327)
• Registration Follow-up(p. 328)
• Chapter 18 Understanding Your Market(p. 330)
• Introduction(p. 330)
• The World is Your Oyster(p. 330)
• Group Dynamics and Demographics of the Internet(p. 331)
• Who Uses the Internet?--Some General Facts(p. 331)
• Internet Survey Resources(p. 332)
• Other Demographic Resources(p. 334)
• Creative Internet Marketing(p. 334)
• Differentiating Your Web Site(p. 336)
• Additional Marketing Resources(p. 336)
• Chapter 19 Drumming Up Publicity(p. 337)
• Introduction(p. 337)
• Promoting a Web Site(p. 337)
• Ongoing Public Relations(p. 339)
• Publicity via E-mail(p. 340)
• Publicity via Content Submission(p. 342)
• Publicity Resources(p. 342)
• Section 6 Creating Maximum Productivity and Interconnectivity(p. 345)
• Chapter 20 Hit the Efficient Frontier with an Intranet(p. 347)
• Introduction(p. 347)
• What Is an Intranet? What Is an Extranet?(p. 347)
• Can You Afford an Intranet?(p. 348)
• Obstacles and Pitfalls to Intranet Development and Maintenance(p. 348)
• Internet and Intranet Servers: Suggested Configurations(p. 349)
• Additional Research Resources(p. 352)
• Chapter 21 Ideas to Help You Work Faster and Smarter(p. 353)
• Introduction(p. 353)
• Untraditional Networking(p. 353)
• Intranets as a Knowledge Base(p. 353)
• Client Resource Center(p. 354)
• Webcasting for Information Dissemination(p. 354)
• Legacy Data Wizards(p. 355)
• PalmPilot Internet Resources(p. 356)
• Mining Your Data(p. 357)
• Meetings Without Walls(p. 358)
• Appendix: Netiquette Guide(p. 359)
• Electronic Mail and Files(p. 359)
• Anonymous FTP--File Transfer Protocol(p. 360)
• Electronic Communications(p. 360)
• Listservs, Mailing Lists, and Discussion Groups(p. 362)
• World Wide Web(p. 364)
• The Ten Commandments for Computer Ethics(p. 365)
• Glossary of Internet Terms(p. 366)
• Web Site Index--By Chapter(p. 383)
• Index(p. 421)