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The essence of international business James H. Taggart and Michael C. McDermott.
Series Essence of management seriesDetalles de publicación: New York Prentice Hall 1993.Descripción: x, 230 pISBN:- 0132880776
- HF 1359 .M39 1993
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF 1359 .M39 1993 (Navegar estantería(Abre debajo)) | Disponible | 50000002076304 |
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Descripciones mejoradas de Syndetics:
A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- 1 The growth of international business
- 2 The multinational corporation
- 3 The environment of international business
- 4 International business strategy
- 5 International marketing strategy
- 6 International technology strategy
- 7 International financial strategy
- 8 International operations strategy
- 9 International personnel strategy
- 10 International organization and control strategy
- 11 International subsidiary strategy
- 12 International acquisitions: strategy and management
- 13 International business in the future
- Index