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Sistemas de informacion gerencial James A. O'Brien, George M. Marakas ; revisión técnica Carlos Mendoza Barraza ; traducción: María Jesús Herrero Díaz, Miguel Angel Sánchéz Carrión.

Por: Colaborador(es): Detalles de publicación: Mexico McGraw-Hill c2006.Edición: 7a edDescripción: xxx, 592 p. ill. 27 cmISBN:
  • 007293588X
Títulos uniformes: Tema(s):
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Libro Biblioteca de Mayagüez Colección General mb T58.6 .O2618 2006 (Navegar estantería(Abre debajo)) Disponible 50000002164092
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Descripciones mejoradas de Syndetics:

This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today's networked enterprises and global markets. The benchmark text for the syllabus organized by technology, this text appraoches the material from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize and enhance the explanation.

Translation of: Management information systems.

Includes bibliographical references (p. 541-550) and indexes.

gccoct2006

Tabla de contenidos provista por Syndetics

  • Management Information Systems, 7e Module
  • I Foundation Concepts
  • 1 Foundations of Information Systems in Business
  • 2 Competing With Information Technology Module
  • II Information Technologies
  • 3 Computer Hardware
  • 4 Computer Software
  • 5 Data Resource Management
  • 6 Telecommunications and Networks Module
  • III Business Applications
  • 7 Electronic Business Systems
  • 8 Enterprise Business Systems
  • 9 Electronic Commerce Systems
  • 10 Decision Support Systems Module
  • IV Development Processes
  • 11 Developing Business/IT Strategies
  • 12 Developing Business/IT Solutions Module
  • V Management Challenges
  • 13 Security and Ethical Challenges
  • 14 Enterprise and Global Management of Information Technology
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