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In our time of dramatic worldwide change, can business leaders meet the challenges of the marketplace and the needs of people, communities, and the planet? Merchants of Vision profiles 40 business leaders who are successfully working to do just that.

James Liebig interviewed dozens of business women and men in 70 organizations from 14 countries. He found executives, entrepreneurs, CEOs, and consultants who recognize business's pervasive global influence and have found ways to use that influence to affect positive change in people's lives and meaningful growth in their businesses. In Merchants of Vision they share their beliefs, experiences, and creative actions.

Visionary yet down-to-earth, these real-life portraits provide viable business strategies for:
o enhancing social equity,
o protecting the natural environment,
o fostering human creativity,
o serving higher purposes, including spiritual, service, and community values,
o behaving ethically,
o providing transformational leadership.

Representing a variety of business enterprises in the United States, Latin America, Europe, and Asia, innovators profiled include, for example:
o Elliot Hoffman, president of Just Desserts in San Francisco;
o Jacqueline Cambata, president of Phoenix Chemical in Virginia;
o Mara Adela Palcos, director of Rio Abierto Institute in Buenos Aires;
o Marjorie Kelly, editor and publisher of Business Ethics magazine;
o Eckart J. Wintzen, president of BSO/ORIGIN, computer custom software services in The Netherlands;
o Joe Jaworski, head, Business Environment Section, Shell International Petroleum Co. Ltd., in London, England;
o Jagdish Parikh, managing director, Lemuir Group of Companies in Bombay, India;
o Carol Frenier, president, The Advantage Group, Inc., specialty advertising in Vermont;
o Meryem Le Saget, directeur, Institut de L'Expansion, Group Expansion, business seminars and conferences in Paris, France;
o Heini Lippuner, chairman, executive committee, Ciba-Geigy Limited, chemical manufacturing in Basel, Switzerland;
o Robert V. Adams, president of Xerox Technology Ventures in California.

These are people of action and integrity who sustain themselves with the creative friction between their idealism and their knowledge of the real world. Their experiences-addressing issues of personal responsibility and product quality, expanding markets and shrinking natural resources, technological advancement and cultural preservation-reveal ways businesses must adapt to survive, thrive, innovate, and lead.

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Library Journal Review

Liebig ( Business Ethics: Profiles in Civic Virtue , LJ 4/1/90) here profiles the ideas and beliefs of over 30 business men and women from around the world. They are all ``conscious of the fact that business, the world's most pervasive and influential institution today, with its increasing opportunities also bears increasing responsibility for the future of life on this planet.'' The profiles are organized around six themes: enhancing social equity, protecting the environment, enabling human creativity, serving higher purposes, behaving ethically, and transforming personally. Although the profiles are brief (three to four pages), it is possible to get a strong sense of who these people are; listings with addresses and telephone numbers enable readers to contact them. A worthwhile addition to popular business collections.-- Mark McCullough, Heterick Lib., Ohio Northern Univ., Ada (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Booklist Review

From thoughts on corporate ethics and the environment to the new social frontiers of business, Liebig profiles the ideas of almost 40 international business leaders. Recognizing that business has become the most influential institution in today's society, he discusses what such diverse leaders as Austin Hess of Pennsylvania's Diamond Spring Water Company and Hess Machine Company and Oystein Skalleerg, the managing director of a Swedish cable and wire handling company, have envisioned as solutions to current and future business and societal dilemmas. Liebig organized the book around the issues discussed, but all profiles probe beyond just the topic at hand. Discussion summaries wrap up each section. This should be of interest and maybe inspiration to those in today's business world. ~--Caroline Andrew

Notas de autor provistas por Syndetics

James E. Liebig is the author of Merchants of Vision and Business Ethics: Profiles in Civic Virtue and vice chair and director of the Board of Wisconsin Community Capital, Inc. He holds an M.B.A. from Harvard and an M.Div. from Yale. As a manager, personnel director, and company officer responsible for management and executive development, Liebig worked toward racial integration of workforces, promoted new hiring and education practices, and developed self-managing work teams. He left business in 1986 to consult, study, and write about exemplary business men and women.