Selling on the net the complete guide Lewis G. Herschell Lewis, Robert D. Lewis.
Detalles de publicación: Linconlwood, IL NTC/Contemporary Publishing Group 1997.Descripción: xi; 272 pISBN:- 0844232335
- HF5415.1265 .L483 1997
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.1265 .L483 1997 (Navegar estantería(Abre debajo)) | Disponible | 50000002079407 |
Descripciones mejoradas de Syndetics:
Much has been written about the technical aspects of commerce in "Cyberspace". Almost nothing has been written about how to sell in Cyberspace. This book covers that gap. Even as the World Wide Web struggles to position itself among advertising/marketing media, many who believed "The medium is the message" are sustaining heavy losses. Why? This book explains why. Better yet: This book explains what to do about it, separating marketing from technical implementation. It also dismisses some of the artificial Internet folklore created by those who confuse enthusiasm and speculation with fact. Selling on the Net is a hard-boiled "how-to" marketing manual, loaded cover to cover with tips, facts, and rules for creating market-savvy sites.
Includes index.
Notas de autor provistas por Syndetics
Herschell Gordon Lewis (Plantation, FL) is chairman of Communicomp, a direct marketing agency. He is also president of Lewis Enterprises, writing copy for and consulting with clients throughout the world. He is one of the best-known copywriters and consultants in the U.S. and has written Copywriting Secrets and Tactics, Selling on the Net, Sales Letters that Sizzle, and dozens more.050