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In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods - getting students interested in methodology and theory and helping them to understand the practical relevance.

Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.

Tabla de contenidos provista por Syndetics

• How to use this book
• Guided tour
• Preface
• Contributors
• Publisher ''s acknowledgements
• 1 The nature of business and management research and structure of this book
• Learning outcomes
• 1.1 Introduction
• 1.2 The nature of research
• 1.3 The nature of business and management research
• 1.4 The research process
• 1.5 The purpose and structure of this book
• 1.6 Summary
• Self-check questions
• Review and discuss questions
• References
• Further reading
• Self-check answers
• 2 Formulating and clarifying the research topic
• Learning outcomes
• 2.1 Introduction
• 2.2 Attributes of a good research topic
• 2.3 Generating and refining research ideas
• 2.4 Turning research ideas into research projects
• 2.5 Writing your research proposal
• 2.6 Summary
• Self-check questions
• Review and discuss questions
• Progressing your research project: From research ideas to a research proposal
• References
• Further reading
• Case 2 Catherine Chang and women in management
• Self-check answers
• 3 Critically reviewing the literature
• Learning outcomes
• 3.1 Introduction
• 3.2 The critical review
• 3.3 Literature sources available
• 3.4 Planning your literature search strategy
• 3.5 Conducting your literature search
• 3.6 Obtaining and evaluating the literature
• 3.7 Recording the literature
• 3.8 Summary
• Self-check questions
• Review and discuss questions
• Progressing your research project: Critically reviewing the literature
• References
• Further reading
• Case 3 National cultures and management styles
• Self-check answers
• 4 Understanding research philosophies and approaches
• Learning outcomes
• 4.1 Introduction
• 4.2 Understanding your research philosophy
• 4.3 Research approaches
• 4.4 Summary
• Self-check questions
• Review and discuss questions
• Progressing your research project: Diagnosing your research philosophy
• References
• Further reading
• Case 4 Marketing music products alongside emerging digital music channels
• Self-check answers
• 5 Formulating the research design
• Learning outcomes
• 5.1 Introduction
• 5.2 The purpose of your research
• 5.3 The need for a clear research strategy
• 5.4 Multiple methods choices - combining quantitative and qualitative techniques and procedures
• 5.5 Time horizons
• 5.6 The credibility of research findings
• 5.7 Summary
• Self-check questions
• Review and discuss questions
• Progressing your research project: deciding on your research design
• References
• Further reading
• Case 5 The international marketing management decisions of UK ski tour operators
• Self-check answers
• 6 Negotiating access and research ethics
• Learning outcomes
• 6.1 Introduction
• 6.2 Problems associated with access
• 6.3 Strategies to gain access
• 6.4 Research ethics
• 6.5 Summary
• Self-check questions
• Review and discuss questions
• Progressing your research project: Negotiating access and addressingethical issues
• References
• Further reading
• Case 6 Mystery customer research in restaurant chains
• Self-check answers
• 7 Selecting samples
• Learning outcomes
• 7.1 Introduction
• 7.2 Probability sampling
• 7.3 Non-probability sampling
• 7.4 Summary
• Self-check questions
• Review and discuss questions
• Progressing your research project: Using sampling as part of your research
• References
• Further reading
• Case 7 Auditor independenceand integrity in accounting firms
• Self-check answers
• 8 Using secondary data
• 8.1 Introduction
• 8.2 Types of secondary data and uses in research
• 8.3 Locating secondary data
• 8.4 Advantages and disadvantages of secondary data
• 8.5 Evaluating secondary data sources
• 8.6 Summary
• Self-check questions
• Review and discuss questions
• Progress