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The text integrates a wide range of research, theory and application in the realm of social influence. It emphasizes research, integratingand conceptualizing it across topics using the organization concept of an attitude system, and discusses the personal and cultural relevance of research findings.

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• Chapter 1 A World of Influence
• Chapter 2 Influencing Behavior: Taking Direct Approaches
• Chapter 3 Influencing Attitudes Through Behavior: When Doing Can Become Believing
• Chapter 4 Changing Attitudes Through Persuasion: Take My Words for it
• Chapter 5 Making Persuasion Last: The Persistence and Behavioral Consequences of Attitude Changes
• Chapter 6 Resisting and Embracing Influence: The Yin and Yang of Persuasions
• Chapter 7 Influence, Awareness, and the Unconscious: When What Your Don't Know May Change You
• Chapter 8 Influence and the Legal System: Trying Experiences
• Chapter 9 Social Influence in the Service of Health and Happiness
• Appendix A Research and the Experimental Method
• Appendix B Measuring Attitudes and their Components

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CHOICE Review

Provides a comprehensive summary of experimental research in the field of attitude change and social influence. Zimbardo and Leippe focus on how we influence the attitudes and behaviors of others as well as on our own self-perceptions and styles of information processing. They integrate classic and contemporary studies to reach the most accurate conclusions possible on the basis of the present state of knowledge. Findings and conclusions from research studies are applied to challenges and experiences in the reader's everyday life. Included are such fascinating topics as cults, advertising, propaganda, political campaigns, subliminal messages, eyewitness testimony, trial questioning, jury influence and selection, health practices, and environmental behaviors. The book is written in a lively style which enhances its interest and readability. Appropriate for undergraduates and above.-C. L. Kleinke, University of Alaska, Anchorage