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Persuasion reception and responsibility Charles U. Larson.
Detalles de publicación: Belmont, Calif. Wadsworth Pub. Co. c1983.Edición: 3rd edDescripción: ix, 310 p. illISBN:- 0534013295 (pbk.)
- 303.3/42 20
- BF637.P4 L36 1983
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | BF 637 .P4 L36 1983 (Navegar estantería(Abre debajo)) | Disponible | 50000001863413 |
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Descripciones mejoradas de Syndetics:
The new edition of a textbook that examines how people receive and interpret persuasion in advertising, politics, popular culture, and the mass media. The author discusses persuasion theory, research, ethics, symbols, nonverbal communication, and cultural and psychological approaches to persuasion. Annotation copyrighted by Book News, Inc., Portland, OR
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part I Theoretical Premises
- 1 Persuasion in Today's Changing World
- 2 Perspectives on Ethics in Persuasion
- 3 Traditional and Humanistic Approaches to Persuasion
- 4 Social Scientific Approaches to Persuasion
- 5 The Making, Use, and Misuse of Symbols
- 6 Tools for Analyzing Language and Other Persuasive Symbols
- Part II Identifying Persuasive First Premises
- 7 Psychological Process Premises: The Tools of Motivation and Emotion
- 8 Content or Logical Premises in Persuasion
- 9 Cultural Premises in Persuasion
- 10 Nonverbal Messages in Persuasion
- Part III Applications of Persuasive Premises
- 11 The Persuasive Campaign or Movement
- 12 Becoming a Persuader
- 13 Modern Media and Persuasion
- 14 The Use of Persuasive Premises in Advertising and IMC