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International business strategy, management, and the new realities S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.
Detalles de publicación: Upper saddle River, N.J. Pearson Prentice Hall c2008.Descripción: xxxv, 2-670 p. col. ill., col. maps 29 cmISBN:- 0131738607 (alk. paper)
- 9780131738607 (alk. paper)
- 658.049 C383i 22
- HD62.4 .C389 2008
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.049 C383i (Navegar estantería(Abre debajo)) | Disponible | 80000002351115 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
For undergraduate and graduate level International Business courses. CKR is an evolving learning package that makes teaching easier and captures international business as practiced today.
Includes bibliographical references (p. 623-639) and indexes.
Tabla de contenidos provista por Syndetics
- I Foundation Concepts
- 1 Introduction: What is International Business?
- 2 Globalization of Markets and the Internationalization of the Firm
- 3 Organizational Participants that Make International Business Happen
- 4 Theories of International Trade and Investment
- II The Environment Of International Business
- 5 The Cultural Environment
- 6 The Country Level Political and Legal Systems
- 7 Government Intervention in International Business
- 8 Regional Economic Integration
- 9 Understanding Emerging Markets
- 10 The International Monetary and Financial Environment
- III Strategy And Opportunity Assessment For International Business
- 11 Global Strategy and Organization
- 12 Global Market Opportunity Assessment
- IV Entering And Operating In International Markets
- 13 Exporting and Countertrade
- 14 Foreign Direct Investment and Collaborative Ventures
- 15 Licensing, Franchising and other Contractual Strategies
- 16 Global Sourcing
- V Functional Area Excellence
- 17 Marketing In the Global Firm
- 18 Human Resource Management in the Global Firm
- 19 Financial Management and Accounting In the Global Firm
- Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal (Laminated Insert)
- Glossary
- (Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence