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The Radio Station explains how radio stations operate from the inside-out, from technology to operations, and from sales to syndication. It offers an overview of how government regulations effect radio stations today, how radio stations have adapted to new communications technologies, and the basics of who does what at a radio station. Now in its sixth edition, it has received much acclaim by radio educators and practitioners from around the United States. This new edition features a cover to cover update, including new material on satellite radio, the shift from analog to digital technologies, Internet use,and most recent regulatory changes in the industry. Additionally, the new edition includes expanded sections on Internet radio, digital broadcasting, satellite programming, station clustering and consolidation, the wireless newsroom, industry economics and statistics, digital production equipment, revised station classifications, and rules and regulations.

Tabla de contenidos provista por Syndetics

• Preface(p. viii)
• Foreword to the Sixth Edition(p. xi)
• 1 State of the Fifth Estate(p. 1)
• In the Air--Everywhere(p. 1)
• A Household Utility(p. 2)
• A Toll on Radio(p. 4)
• Birth of the Networks(p. 5)
• Conflict in the Air(p. 6)
• Radio Prospers during the Depression(p. 7)
• Radio during World War II(p. 8)
• Television Appears(p. 9)
• A New Direction(p. 9)
• Radio Rocks and Roars(p. 10)
• FM's Ascent(p. 10)
• AM Stereo(p. 12)
• Noncommercial Radio(p. 12)
• Proliferation and Frag-Out(p. 15)
• Profits in the Air(p. 16)
• Economics and Survival(p. 18)
• Consolidations, Downsizings, and Clusters(p. 20)
• Buying and Selling(p. 24)
• Digital Revolution(p. 26)
• Satellite and Cable Radio(p. 28)
• Internet Radio(p. 29)
• LPFM (Low Power FM)(p. 31)
• Radio and Government Regulations(p. 32)
• Jobs and Equality in Radio(p. 37)
• Chapter Highlights(p. 40)
• Suggested Further Reading(p. 45)
• 2 Station Management(p. 49)
• Nature of the Business(p. 49)
• The Manager as Chief Collaborator(p. 51)
• What Makes a Manager?(p. 53)
• The Manager's Duties and Responsibilities(p. 56)
• Organizational Structure(p. 60)
• Human Resources(p. 63)
• Who Do Managers Hire?(p. 64)
• The Manager and the Profit Motive(p. 65)
• The Manager and the Community(p. 67)
• The Manager and the Government(p. 68)
• The Public File(p. 70)
• The Manager and Unions(p. 71)
• The Manager and Industry Associations(p. 73)
• Buying or Building a Radio Station(p. 75)
• Chapter Highlights(p. 76)
• Appendix Code of Federal Regulations Index(p. 77)
• Suggested Further Reading(p. 82)
• 3 Programming(p. 84)
• Program Formats(p. 84)
• The Programmer(p. 99)
• The Program Director's Duties and Responsibilities(p. 101)
• Elements of Programming(p. 106)
• The Program Director and the Audience(p. 111)
• The Program Director and the Music(p. 114)
• The Program Director and the FCC(p. 119)
• The Program Director and Upper Management(p. 121)
• Chapter Highlights(p. 122)
• Appendix A Station Owner Airchecks His Programming(p. 125)
• Suggested Further Reading(p. 130)
• 4 Sales(p. 132)
• Commercialization: A Retrospective(p. 132)
• Selling Airtime(p. 133)
• Becoming an Account Executive(p. 134)
• The Sales Manager(p. 138)
• Radio Sales Tools(p. 141)
• Points of the Pitch(p. 146)
• Levels of Sales(p. 148)
• Spec Spots(p. 150)
• Objectives of the Buy(p. 152)
• Prospecting and List Building(p. 152)
• Planning the Sales Day(p. 154)
• Selling with and without Numbers(p. 155)
• Advertising Agencies(p. 156)
• Rep Companies(p. 158)
• Nontraditional Revenue(p. 160)
• Trade-Outs(p. 161)
• Chapter Highlights(p. 162)
• Appendix A Station Owner Conveys His Sales Philosophy to His Manager(p. 164)
• Suggested Further Reading(p. 165)
• 5 News(p. 167)
• News from the Start(p. 167)
• News and Today's Radio(p. 168)
• The Newsroom(p. 169)
• The All-News Station(p. 171)
• The Electronic Newsroom(p. 172)
• The News Director(p. 174)
• What Makes a Newsperson?(p. 175)
• Preparing the News Story(p. 177)
• Organizing the Newscast(p. 179)
• The Wire Services(p. 180)
• Radio Network News(p. 181)
• Radio Sportscasts(p. 182)
• Radio News and the FCC(p. 184)
• News Ethics(p. 184)
• Traffic Reports(p. 185)
• News in Music Radio(p. 186)
• Chapter Highlights(p. 187)
• Suggested Further Reading(p. 188)
• 6 Research(p. 190)
• Who Is Listening?(p. 190)
• The Ratings and Survey Services(p. 191)
• Qualitative and Quantitative Data(p. 200)
• In-House Research Techniques(p. 201)
• Research Deficits(p. 204)
• How Agencies Buy Radio(p. 207)
• Careers In Research(p. 208)
• The Future of Research in Radio(p. 208)
• Chapter Highlights(p. 212)
• Appendix 6A RAB's Radio Research Glossary(p. 217)
• Appendix 6B Arbitron's Glossary of Terms(p. 221)
• Suggested Further Reading(p. 228)
• 7 Promotion(p. 230)
• Past and Purpose(p. 230)
• Promotions Practical and Bizarre(p. 231)
• The Promotion Director's/Manager's Job(p. 233)
• Whom Promotion Directors Hire(p. 235)
• Types of Promotion(p. 235)
• Sales Promotion(p. 240)
• Research and Planning(p. 241)
• Budgeting Promotions(p. 245)
• Promotions and the FCC(p. 247)
• Broadcast Promotion and Marketing Executives(p. 248)
• Chapter Highlights(p. 248)
• Suggested Further Reading(p. 249)
• 8 Traffic and Billing(p. 250)
• The Air Supply(p. 250)
• The Traffic Manager(p. 250)
• The Traffic Manager's Credentials(p. 252)
• Directing Traffic(p. 253)
• Billing(p. 254)
• The FCC and Traffic(p. 255)
• Chapter Highlights(p. 257)
• Suggested Further Reading(p. 265)
• 9 Production(p. 266)
• A Spot Retrospective(p. 266)
• Formatted Spots(p. 268)
• The Production Room(p. 268)
• The Studios(p. 269)
• Editing(p. 281)
• Copywriting(p. 282)
• Announcing Tips(p. 284)
• Voice-Tracking(p. 286)
• The Sound Library(p. 286)
• Chapter Highlights(p. 288)
• Suggested Further Reading(p. 291)
• 10 Engineering(p. 293)
• Pioneer Engineers(p. 293)
• Radio Technology(p. 293)
• AM/FM(p. 295)
• Digital Audio Broadcasting (DAB)(p. 298)
• Smart Receivers(p. 300)
• Becoming an Engineer(p. 301)
• The Engineer's Duties(p. 303)
• Station Log(p. 305)
• The Emergency Alert System (Formerly the Emergency Broadcast System)(p. 307)
• Automation(p. 310)
• Posting Licenses and Permits(p. 311)
• Chapter Highlights(p. 314)
• Appendix Federal Communications Commission Fact Sheet(p. 316)
• Suggested Further Reading(p. 319)
• 11 Consultants and Syndicators(p. 321)
• Radio Aid(p. 321)
• Consultant Services(p. 323)
• Consultant Qualifications(p. 326)
• Consultants: Pros and Cons(p. 327)
• Program Suppliers(p. 329)
• Syndicator Services(p. 330)
• Hardware Requirements and Quality(p. 333)
• Chapter Highlights(p. 336)
• Appendix Station Critique(p. 336)
• Suggested Further Reading(p. 344)
• Glossary(p. 345)
• Index(p. 351)

Notas de autor provistas por Syndetics

Michael C. Keith, PhD., ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is an Associate Professor of Communication at Boston College and is the author of eighteen books