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This work focuses on teaching IT leaders how to implement hyper-efficient business processes in the e-commerce market, and the second book in the ComputerWorld Books for the IT Leaders series.

Tabla de contenidos provista por Syndetics

• Acknowledgments(p. x)
• Introduction(p. xiii)
• Part I Defining the eProcess Edge(p. 1)
• Chapter 1 From Internet Innovation to eProcess Execution(p. 3)
• The eProcess Strategy(p. 5)
• The eProcess Advantage(p. 10)
• Process Blindness(p. 13)
• The New Economy Is Not New Any More(p. 17)
• A Sample eProcess Business(p. 18)
• eProcess Issues(p. 26)
• The Economics of an eCommerce Company(p. 26)
• Chapter 2 Why Process Matters(p. 33)
• Question 1 What Exactly Is eCommerce?(p. 34)
• Question 2 What Are the Rules for the eCommerce Economy?(p. 35)
• Question 3 How Much Does eCommerce Matter to Businesses?(p. 41)
• Question 4 What Are the Keys to eCommerce Business Success?(p. 43)
• Question 5 What About the Costs and Payoffs?(p. 46)
• Question 6 How Does a Company Decide on What Marketspace It Should Target?(p. 47)
• Question 7 What Executive and Policy Decisions Do Managers Need to Make?(p. 49)
• Question 8 Are the Answers to All These Questions Different for a Startup Company and an Established Company?(p. 49)
• eProcess as a Core Competence(p. 50)
• Chapter 3 Redefining "Process" for the Internet Era(p. 59)
• Process History(p. 60)
• Processes in eCommerce(p. 63)
• eProcess: Prioritization, Coordination, and Sourcing(p. 78)
• Capability Sourcing Options(p. 81)
• eProcess Is Redefining New Processes and Organizational Performance(p. 86)
• Part II The Relationship Imperative(p. 87)
• Chapter 4 Value Networks: Targeting eCommerce Relationships(p. 89)
• From EDI to Value Network(p. 92)
• The Relationship Web in a Value Network(p. 96)
• Target Relationships(p. 102)
• Value Networks: A Basis for Organizing and Competing(p. 105)
• The Basic Company Model Utilizing Value Networks(p. 106)
• Chapter 5 Defining Relationships: Touch and Texture(p. 111)
• The Challenge of Online Relationships(p. 112)
• Relationships: Establishing Context Through Personalizing Content(p. 114)
• Texture and Touch: Creating an Environment for Relationships(p. 116)
• Relationship Types: Configurations of Texture and Touch(p. 118)
• The Relationship Infrastructure(p. 129)
• Texture and Touch: Determine the Type of Relationship(p. 134)
• Chapter 6 Valuing and Sourcing eProcess Capabilities(p. 137)
• eProcess Capability Matrix(p. 138)
• Classify Capability(p. 142)
• Operational Sourcing(p. 155)
• A Portfolio of Capabilities(p. 158)
• Assess eProcess Capabilities(p. 161)
• Part III Delivering eProcess Results(p. 167)
• Chapter 7 Embedding Business Rules in Software(p. 169)
• A Brief Academic Exercise(p. 170)
• Recurrence: The Value of Embedding Rules in Software(p. 176)
• Electronic Process Sourcing(p. 179)
• Guidelines for Embedding Rules(p. 184)
• Embed Rules: Create the Relationship Through Software(p. 193)
• Chapter 8 Out-Tasking and In-Sourcing(p. 195)
• Clearing Out-Tasking Hurdles(p. 197)
• Leveraging Value Network Assets(p. 198)
• Out-Tasking Capabilities: Raising Efficiency and Operations(p. 206)
• In-Sourcing: Building Identity and Priority Assets(p. 211)
• In-Sourcing Relationship and Development Capabilities(p. 212)
• The "Net" Effect: What an eProcess-Enabled Process Looks Like(p. 217)
• The Out-Tasking and In-Sourcing Agenda(p. 222)
• Chapter 9 Be Exceptional: People Plus Process Plus Technology(p. 225)
• What Does It Mean to Be Exceptional?(p. 226)
• The Technology Side of Exceptional eProcess(p. 234)
• Conclusion: Designing the Customer Experience(p. 235)
• Chapter 10 Managing an eCommerce Business(p. 237)
• Managing Business and Technology(p. 238)
• Managing a Networked Business(p. 240)
• Integrating the Business(p. 248)
• Managing Across Channels: Channel Harmonization(p. 258)
• An eProcess Executive Agenda(p. 265)
• Conclusion(p. 269)
• Notes(p. 277)
• Bibliography(p. 285)
• Index(p. 289)

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CHOICE Review

This book can serve as a management text for the e-business world. While acknowledging that e-commerce has revolutionized business, the authors challenge professionals to reexamine basic management tenets and integrate them with new e-commerce strategies to ensure business success, or what the authors' call "... the eProcess edge." In part 1, "Defining the eProcess Edge," the authors define key terms and describe "process excellence" in an e-commerce environment, noting how it differs from more traditional business approaches. They also outline the fundamentals of success for an e-commerce business. Part 2, "The Relationship Imperative," explains the importance of building value networks--relationships with suppliers, intermediaries, complementors, and customers--and how these relationships help define the scope of a company's e-commerce. They also address the unique challenges of building relationships in an online context. Part 3, "Delivering eProcess Results," focuses on the role and value of building capabilities by using process-enabled software and various out-tasking and insourcing strategies for business operations. Written to assist business professionals grappling with the various issues posed by the e-commerce revolution, this clearly written and well-organized book will also be useful as a library resource for the rapidly emerging e-commerce family of courses. Chapter notes. Advanced undergraduate through professional collections. S. A. Schulman; CUNY Kingsborough Community College